SECUTIX Tackles Organizational Digital Transformation With Integrated Ticketing CRM Solution

SECUTIX, a global leader in technology for the ticketing industry, today announced strategically leveraged innovations to meet the growing demand for cultural arts and attractions to own their brand, revenue, and have a 360-degree view of customers throughout their lifecycle.  

SECUTIX’s SaaS-based ticketing engagement platform includes a full suite of white-label ticketing solutions and is expanding its CRM offerings with Salesforce through open platform technologies and best practices, leveraging JCA consulting firm for cultural arts and attractions.

For the past two years, SECUTIX has seen a growing demand for market requirements and has established a two-pronged approach to develop a near real-time, bidirectional integration between SECUTIX and Salesforce Nonprofit Cloud. The solution delivers an enterprise level capability which unlocks use across organizations, from ticketing to development, finance, and marketing.

SECUTIX empowers organizations through innovation by developing technologies that are easy to integrate, flexible to meet changing business conditions and provide growth, revenue, engagement, and insights. The new integration maximizes results from both SECUTIX and Salesforce. 

SECUTIX General Manager of the Americas Michael McDermott said, “We provide technology that allows our customers to control how they manage their ticketing inventory with specific pricing, fees, transfers, and resale rules to monitor and protect the tickets from fraudulent behaviors. 

“We heard the demand for a reserved seat ticketing solution that could integrate with a donation management CRM, and we are delivering this solution with the Gordon Center, On Location, and The LTA as well as several other high-profile customers today.”  

According to McDermott, the integration with Salesforce Nonprofit Cloud connects a multi-faceted, and often siloed, ecosystem together and empowers organizations to integrate at their own pace and take control of what and how events are happening, regardless of the type of event, and leveraging expertise from industry experts like JCA.

JCA Chief Executive Officer Steve Jacobson said, “Our team of experts at JCA is excited to provide enterprise-level technology and insights with SECUTIX and leverage our combined decades of experience to help increase revenue, optimize operations, and build lasting relationships with your target audience.”

Ends

Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, TIXNGO and S-Pay.

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