ASIA THROUGH THE SEASONS: SELECTIVE ASIA’S SHOULDER SEASON SECRETS - WHERE TO GO AND WHEN IN 2025

February 2025: One of the most populous places on the planet, Asia is home to many bustling hotspots that can often feel overwhelming for travellers, but visiting during the shoulder season can transform the experience. While not significantly cheaper, shoulder season often provides better availability and lower footfall, offering a quieter trip with dual benefits for both the traveller and the destination. 

The traditional rhythm of travel seasons has become increasingly fluid as destinations evolve and adapt to the shifting patterns of climate change. The concept of ‘shoulder season’ has therefore expanded significantly in the past 15 years, with places like Borneo seeing its peak season now stretch from May to October, far beyond the original July to August period. By embracing shoulder season travel, travellers contribute to balancing overtourism while crucially helping local communities with otherwise very seasonal sources of income.  

Asia is a continent of contrasts, where the snow-capped peaks of Nepal meet the tropical rainforests of Borneo and the tranquil shorelines of Thailand. Travellers can enjoy vast, ever-changing landscapes that are as spectacular as they are diverse. Off the coast of the continent stretch the richest seas brimming with marine life and natural wonders. On land, a wealth of experiences await, each deeply connected to the vibrant cultures that pulse through the heart of a country. Whether it’s savouring new flavours, encountering an abundance of wildlife, or uncovering strands of history, each destination has its own rhythm, seamlessly intertwined with the landscape and traditions that define it. 

Our handpicked list of where to go in Asia in 2025, and crucially when, is informed by destination experts at B-Corp certified leading tour operator, Selective Asia, and leans into their commitment to leading travellers off the beaten track. Aligned with their responsible travel ethos, Selective Asia is committed to pushing tourism around the calendar year, encouraging both meaningful and sustainable travel where tourists can watch locals go about their lives uninterrupted and get to know places as they were intended. Experience the best of Asia by embarking on one of Selective Asia’s itineraries during shoulder season for cultural experiences without the crowds and solitude on the sand. 

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January - March: Borneo or Eastern Indonesia 

Travelling to Borneo during shoulder season has its benefits with verdant countryside and rainforest and bountiful rivers and waterfalls. Across Sabah, the rains start to subside in February and March and lower visitor numbers can be enjoyed. For those wanting to conquer Mt Kinabalu, March has favourable weather conditions and fewer fellow climbers. The early months of the year also offer some of the best wildlife watching conditions across Borneo’s national parks and wildlife sanctuaries. The humid, dry weather and fruiting trees mean the orangutans venture down from the branches of the Danum Valley, while other rainforest creatures seek food near water sources, providing optimal chances of rare encounters with pygmy elephants and sunbears. For wildlife enthusiasts, March is also the start of the island’s whale shark season off Lankayan Island. 

Home to some of the best diving spots, Indonesia’s eastern islands offer a blend of diverse culture, wildlife and natural beauty. By visiting the much less frequented east, travellers avoid crowds and can enjoy better availability and lusher countryside all while helping to spread the economic benefits of tourism. With deserted, white sandy beaches and spectacular coral reefs, the eastern islands are Indonesia’s best kept secret and by visiting during shoulder season, travellers can enjoy some of the best weather in the region- insider scoop straight from the experts at Selective Asia. Across the islands of Raja Ampat, waters are calm and visibility is optimal, providing excellent diving conditions and heightening the chances of spotting manta rays. 

We think you’d like: Rainforest & Beach 

Selective Asia’s Rainforest & Beach itinerary has travellers trekking through jungles, crossing canopy walkways and taking a dip in natural pools, while exploring habitats concealing endangered animals, and rare plant species. Following this, lounge on sandy stretches of Borneos’ tropical beaches and explore the extraordinary coral reefs of Tunku Abdul Rahman National Marine Park for a few days of total relaxation by the coast to round off the rainforest adventure. 

£££: Price from £4,390 per person (not including international flights) staying 2 nights at the Sepilok Nature Resort - an ideal base for visiting the nearby orangutan sanctuary, 2 nights at the Borneo Rainforest Lodge, 3 wildlife-focused nights on the Kinabatangan River and 3 nights on Gaya Island 

We think you’d like: Sailing Indonesia 

Selective Asia’s Sailing Indonesia itinerary takes travellers on a journey across the Eastern and Central Islands to find the most secluded and remote destinations. Embark on a traditional wooden phinisi before setting sail to the smaller, less-visited islands and be the first one ashore to watch the sunrise over the horizon. Travellers will fall into the rhythms of island life, exploring local villages and their symbiotic connection to the sea, whilst marveling at the region’s incredible wildlife from Raja Ampat’s Birds of Paradise to the wonders of the underwater world. 

£££: Price starts from £4,490 per person (not including international flights) based on SeaTrek with Whale Sharks, Corals & Dragons. SeaTrek sail a variety of routes throughout central and eastern Indonesian waters that can be stand-alone or built into a more extensive Indonesian journey.  

April - June: Laos or Bhutan 

April in Laos is the final month of the dry season, meaning days are typically sunny and it is an excellent time to explore the country’s natural beauty with clear rain-free skies. The return of the rains in June transform the countryside into a luscious, green environment, especially around Vang Vieng and the impressive waterfalls in the 4000 Islands come to life again. Visiting in April also means tourist footfall is less than that in the peak season, which is ideal for visiting the country’s impressive temples.  

April in Bhutan witnesses the arrival of Spring and its renowned natural scenery comes into its own with rhododendrons blanketing the hillsides and optimal Himalayan views. The subtropical valleys stay warm with pleasant temperatures of 14 to 23 degrees celsius, providing a striking contrast to the frosty terrain in the north. Visiting Bhutan in 2025 presents a great opportunity to explore a country that is deeply committed to sustainability and environmental responsibility. By the end of this year, Bhutan aims to achieve carbon neutrality (it set itself a goal to do this by 2025), setting a pioneering example for eco-conscious travel. With a cap on visitor numbers and a daily tourist tax that supports sustainability initiatives, 2025 will be a milestone in Bhutan's efforts to create lasting change through tourism, making it a more meaningful time to visit than ever before. 

We think you’d like: Laos Unlocked 

Selective Asia’s Laos Unlocked itinerary is designed for explorers eager to uncover the magic and beauty of Laos. This immersive journey showcases the country’s untouched landscapes and rich cultural heritage, beginning with the mysterious Plain of Jars in Phonsavan. Travellers then traverse remote regions, witnessing traditional Hmong and Khmu villages, the Nam Et-Phou Louey Protected Area's wildlife (think: clouded leopards), and the spectacular karst mountains along the Nam Ou River. A visit to Luang Prabang provides a historical perspective, while the itinerary’s finale on the idyllic Si Phan Don (4000 Islands) offers relaxation amid lush riverine scenery. This itinerary, curated with Selective Asia’s expertise, offers a blend of culture, history, and natural wonder, making it an ideal choice for Asia-bound adventurers.  

We think you’d like: Foothills of Bhutan 

Selective Asia’s Foothills of Bhutan itinerary takes travellers on a captivating 11-day journey through the cultural and natural wonders of Bhutan. Starting in Paro, this trip includes visits to the Bumthang Valley, the Phobjikha Valley, and the Punakha Valley, each showcasing Bhutan’s heritage. Highlights include trekking routes with impressive views, encounters with Black-Necked Cranes in Gangtey, and an early-morning visit to the Tiger’s Nest Monastery. Tailored for nature enthusiasts and cultural explorers alike, this itinerary offers a mix of adventure and calm, quiet moments.  

£££: Price starts from £3,690 per person (not including international flights) for the 10-night Foothills of Bhutan itinerary.  

July - September: Vietnam or Japan 

The summer months witness pockets of the best weather in central Vietnam with hot and dry conditions. With footfall decreasing at the end of peak season, travellers can enjoy plenty of sunshine on the beaches of Hoi An, Danang and Nha Trang. Towards September, weather in Northern Vietnam starts to improve making trekking an option again. Late September is a particularly picturesque time of year to visit Mu Cang Chai as the region’s endless rice fields turn a golden colour, ready for harvest. Meanwhile in the South, the Mekong River’s high water levels also create ideal conditions for river cruises, offering travellers an unforgettable way to explore the country’s river villages and lush landscapes. 

July marks the beginning of Japan’s climbing season with the highest peak, Mount Fuji, calling hikers from all over to its trails before the summer holiday crowds descend. July is also the best month to view Furano’s famous lavender fields, which are now in full bloom, encouraged by the warm weather conditions. As we move into September, Japan’s northernmost island, Hokkaido, is the first place to experience the early Autumn colours. The leaves on the deciduous trees change into red, orange and golden hues against crisp blue skies, making it a magical time to visit the national parks brimming with flora. 

We think you’d like: Top to Tail 

Selective Asia’s Top to Tail itinerary allows travellers to delve into Vietnam’s rich history and culture, visiting well-renowned favourites and lesser-known gems. Begin the journey in the north, navigating Hanoi's bustling streets before escaping the city to explore the tranquil beauty of Bai Tu Long or Lan Ha Bays. A short flight takes travellers to the historic charm of Hue or the vibrant mix of cultures in Hoi An. Heading south, Ho Chi Minh City offers a dynamic contrast to Hanoi, with its lively atmosphere and southern street food delights. Whether starting or ending here, this flexible route works in either direction. To cap off the adventure, unwind with a few relaxing days on one of Vietnam’s idyllic beaches. 

£££: Price starts from £2,390 (not including international flights) staying in 2 nights in Hanoi, 2 nights on Bai Tu Long Bay, 2 nights in Hue and 2 in Hoi An, 2 nights in Ho Chi Minh City before spending your final 3 nights on the beaches of Phu Quoc. 

We think you’d like: Following Ancient Trails 

Selective Asia’s Following Ancient Trails takes travellers on a journey through Japan’s southern Kansai region to embark on ancient pilgrimage trails. These historic routes, thousands of years old, offer a spiritual and physical adventure through Japan's serene countryside. This unique journey balances the peaceful, rural beauty of Japan with the vibrancy of its urban culture, beginning with Tokyo’s hidden green spaces and cultural districts, then transitioning to Nagano Prefecture’s tranquil Kamikochi and Matsumoto. Further south, enjoy a leisurely walk through the Kiso Valley, and discover Takayama’s mountain cuisine and historical districts. In Kyoto, visitors can enjoy traditional tea ceremonies and explore iconic temples before relaxing in Yunomine Onsen and finishing the journey in Katsuura and Osaka. 

£££: Price starts from £6,590 (not including international flights), staying 3 nights in Tokyo, 2 nights in Kamikochi, 2 nights on the Nakesendo Way, 3 nights in Kyoto, 3 nights walking the Kumano Kodo, 2 nights around Ise and 1 night in Osaka. 

October - November*: Sri Lanka or India 

As the monsoon season draws to an end, luscious, green environments are left in its wake in Sri Lanka during the latter months of the year. Falling between the southwest and northeast monsoons, the shoulder season month of November has some of the best weather on the beaches of the south-west and south coast with lower footfall before the sharp rise in travellers arriving from December onwards. In many of Sri Lanka’s national parks, the rain nourishes and rejuvenates the vegetation fostering a thriving habitat for the species within, increasing chances of spotting vibrant, healthy wildlife. 

Visiting India in October’s shoulder season offers travellers an enticing blend of optimal weather with far fewer visitors than the December-January high season. After the downpours of the monsoon season, the Indian terrain is drenched in lush greenery, creating picturesque landscapes and colourful backdrops for exploration. The monsoon season is also a critical breeding season for many species, meaning travellers have a higher chance of seeing tiger cubs and the offspring of leopards and elephants. For the adventurous, October also offers great trekking opportunities in the Himalayan regions of Himachal Pradesh and Uttarakhand, where clear skies and pleasant temperatures await.  

We think you’d like: Quintessentially Sri Lanka 

Selective Asia’s Quintessentially Sri Lanka itinerary combines the history and culture of the ancient Sinhalese kings in the Cultural Triangle with the spectacular wilderness of the national parks and the culinary delights of the capital's sociable promenade where street food vendors are sprawled across the lawns of Galle Face Green. Travellers are also given the opportunity to explore the mist-coloured hills and lush vegetation of Tea Country for traditional tea pairings. A perfect blend of luxury, culture, and foodie delights, travellers will return from this trip with a palette enriched and a spirit rejuvenated. 

£££: Price starts from £2,490 (not including international flights) for the 13-day Sri Lankan itinerary 

We think you’d like: Walk on the Wild Side 

Selective Asia’s Walk on the Wild Side itinerary gives travellers the incredible opportunity to encounter the elusive big cats in three of the most famous national parks in India's central region of Madhya Pradesh: Panna Reserve, Bandhavgarh and Kanha National Park. Known for their thriving tiger population, each park offers a distinct landscape from the sweeping savannahs of Panna to the dense forests of Bandhavgarh and the rugged terrain of Kanha, making this itinerary the perfect journey for wildlife enthusiasts looking to witness India’s iconic tigers in their natural, untouched habitats. 

£££: Price starts from £4,690 (not including international flights) for the 13-day itinerary 

*You may notice Q4 is listed as October-November. This is because December isn’t really considered shoulder season globally due to the surge in holiday season travel. 

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Editors notes

At the heart of Selective Asia, you'll find a passion for meaningful travel — the kind that stops you in your tracks and stirs your soul.