Start-Rite and SizeWise launch innovative new digital foot measuring tool

Much-loved heritage shoe brand, Start-Rite Shoes, has partnered with SizeWise to launch a first-of-its-kind digital foot measuring tool – perfect for enabling parents to measure their child’s feet wherever they are.

SizeWise provides a quick and accurate foot measurement from the convenience of a mobile device. The simple to use measurement system means that children will always be in the correct Start-Rite size, giving shoppers confidence when making online purchases. Importantly, being in the correct size fitted footwear supports a child’s healthy foot development. According to the Children’s Foot Health Register, over £30 million is spent annually on chiropody services for the over 60s and most of these foot problems (around 70%) can be attributed to badly fitting or unsuitable footwear in childhood.

The innovative SizeWise tool will also support Start-Rite’s commitment to sustainability. By helping online customers get their child’s shoe size selection right first time, it will avoid the purchase of multiple sizes and reduce returns.

Jennifer Tyley, Marketing and E-Commerce Director at Start-Rite Shoes, said: “Ensuring children are in the right size shoes is critical to their foot development and health. We always recommend having feet measured and shoes fitted with a professional in-store, particularly for those wriggly toddlers and first walkers, but recognise this isn’t always possible for parents. So our partnership with SizeWise, to help parents get an accurate measurement of their child’s feet at home, is really important.”

Alan Power, CEO at SizeWise, added: “We’re thrilled to be partnering with such an established brand as Start-Rite Shoes. We have a shared vision of supporting healthy foot development through accurate sizing, while also enhancing industry sustainability through reduced returns. It’s wonderful to now be introducing our cutting-edge foot measurement technology, exclusive to Start-Rite, to parents across the UK.”

SizeWise is available now for everyone to access on the Start-Rite website.

To access the SizeWise measurement tool and view the full Start-Rite collection visit https://www.startriteshoes.com/measure-at-home/sizewise

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Editors notes

Heritage British children's footwear company, since 1792. Creating quality fitted footwear that supports healthy development.