Hard Rock Cafe®'s World Burger Tour Competition Lets Guests Try Five New, Culturally Inspired Burgers with Global Influences

Delicious new burgers developed by teams at Hard Rock Cafe® s in Bengaluru, Bucharest, Gramado, Kathmandu, and Pittsburgh available for limited time this summer at Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus.

London, June 14, 2024 - Hard Rock Cafe® London and Hard Rock Cafe® Piccadilly Circus have debuted five locally developed, culturally inspired burgers from around the world for the limited-time return of the World Burger Tour competition. Things are heating up this summer at Hard Rock Cafe®!

Hard Rock Cafe® ’s World Burger Tour competition features five delicious new burgers developed by chefs around the globe for guests to try including:

• Bengaluru Burger: 7 oz steak burger, American cheese, sweet & spicy pickled mayo, black bean corn salsa, roasted jalapeno, guacamole, shredded lettuce - a creation of Hard Rock Cafe® Bengaluru, India
• Bucharest Burger: 7 oz steak burger, garlic horseradish aioli, marinated camembert cheese, tomato, smoked shoestring onions, frisee lettuce, red wine cranberry jam - developed by Hard Rock Cafe® Bucharest, Romania
• Gramado Burger: 7 oz steak burger, garlic aioli, crispy mozzarella cheese fritter, whiskey bacon jam - devised by Hard Rock Cafe® Gramado, Brazil
• Kathmandu Burger: 2 smashed & stacked burger patties, sweet chili mayo, provolone cheese, caramelized onions, avocado, tomato zucchini slaw - cooked up by Hard Rock Cafe® Kathmandu, Nepal
• Pittsburgh Burger: 2 smashed & stacked burger patties, Legendary sauce, smoked bacon, pickles, beer cheese sauce, whiskey bacon jam, American cheese, French fries - from the minds of Hard Rock Cafe® Pittsburgh, United States of America

This year's World Burger Tour competition began with an initial round of 150+ new burgers developed by Hard Rock Cafe® chefs around the world showing their take on the best burger featuring ingredients inspired by their local culture and personal taste.

Based on sales performance, guest preference and culinary taste testing of the burgers at their originating location this spring, the five top finalists made it to the final round where they have been added time to the Cafe® menus for a limited from the 14th of June through to the 2nd of September 2024.

"As a global brand, we draw inspiration from the communities, music, entertainment, fans and travellers we serve to create truly memorable experiences at each of our locations, from our curated memorabilia collection to our Cafe® menus," said Anibal Fernandez, Senior Vice President, Cafe®  Division at Hard Rock Cafe®  International. "By providing our guests the chance to choose our next fan-favourite burger, we're making them a part of the tasting and culinary experience as we bring new, culturally influenced and delicious options to our menu. We can't wait for our guests to taste these flavours from around the globe."

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Editors notes

To participate in the World Burger Tour competition, visit Cafe.hardrock.com/london or Cafe.hardrock.com/piccadilly-circus.

THE ORIGINAL CAFE®

HARD ROCK CAFE® LONDON EST.1971 Discover the place known for its authentic dining and world class entertainment when you visit the original Cafe® . Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe® London is the founding Cafe® that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe® London by Eric Clapton.

HARD ROCK CAFE® PICCADILLY CIRCUS EST. 2019 Combining the eclectic vibe of Piccadilly Circus with the rock and roll lifestyle of the Hard Rock Cafe® Brand, Hard Rock Cafe® Piccadilly Circus, as Hard Rock’s Flagship Property, pays tribute to the building’s prestigious heritage and unbeatable West End location. Step in and be captivated by walls adorned with authentic, one-of-a-kind memorabilia from decades of music history, featuring items from British music legends and international starts alike. Hard Rock Cafe® Piccadilly Circus is also home to the world’s largest Rock Shop!