Tower redefines air frying with smart technology, innovation and design for A/W 2025

British brand Tower is strengthening its market-leading position in the air fryer category with a new generation of models, designed to make healthier cooking faster, smarter and easier for every household.

With the launch of the new AIRX AI Air Fryer and the continued expansion of its Vortx range, Tower continues to deliver on its promise of performance, innovation and quality across every price point.

Leading the way in air frying innovation

Tower offers the UK’s most extensive range of air fryers, designed to meet every cooking need.

Available in 5L and 8L single basket capacities and utilising innovative AI-powered cooking, the range ensures there’s a model suited to every kitchen size and household demand, from smaller households through to larger busy family homes.

Introducing Vortx technology

With exclusive Vortx technology, Tower air fryers cook up to 30% faster than conventional ovens while helping consumers create meals that are healthier.

Powered by rapid air circulation, Vortx ensures food is crisp on the outside and tender on the inside, using up to 99% less oil. The technology also helps households save up to 70% on energy compared to traditional ovens, delivering delicious results that are better for both health and budgets.

Introducing AIRX AI technology

At the forefront of the new range is the Tower AIRX AI Air Fryer, a breakthrough in intelligent cooking.

Using AI technology, an integrated sensor analyses the volume of food inside the chamber to automatically determine the ideal cooking time and temperature. This means perfectly cooked results every time, without the guesswork.

A high-definition touch screen display makes navigation simple, while the compact design takes up less space on the worktop without compromising on capacity.

With six pre-set cooking functions including Fries, Chicken Wings, Fish, Prawn, Cupcake and Steak, plus a manual mode for personalised cooking, the AIRX AI delivers versatility and performance in one sleek, space-saving appliance.

A complete solution for retailers

As consumer demand for air fryers continues to grow, Tower’s category leadership and breadth of offer provide retailers with a competitive advantage.

From entry-level models to feature-rich, AI-powered innovations, the Tower range is designed to meet every consumer lifestyle and price point.

Each air fryer is built with Tower’s trusted quality and backed by a 3-year guarantee, reinforcing the brand’s reputation for reliability and long-term value.

Driving growth in healthy cooking

Air fryers remain one of the most popular segments in small domestic appliances, driven by consumers seeking healthier, faster and more energy-efficient cooking methods.

With an extensive product line-up, proven performance and a commitment to category growth, Tower continues to set the benchmark for air frying innovation in the UK and beyond.

For more information, please contact:

📧 sales@rkwltd.com

📞 0333 220 6070

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.