Fluffy, Freaky & Worth a Fortune? Labubu is Trading up in the Collectibles World

You’ve seen them dangling from designer handbags, popping up on street style feeds, and selling out in minutes online. Now Labubus are sneaking into wallets...trading card wallets that is. The wild-haired, wide-eyed creatures dreamed up by artist Kasing Lung have become a global obsession, straddling the worlds of high fashion, art toys, and pop culture. 

And, with the cult of Pop Mart’s Labubu continuing to grow, it’s time for the next frontier in Labubu-fashion: Labubu trading cards. 

“You can’t scroll, shop or step outside without running into Labubu - and now it’s crashing into the trading-card world with full force,” says Harry Reynolds, founder of the London Card Show. “We’re seeing Labubu grow from a fashion-forward accessory into a bona fide collectible craze. The second it crosses into trading cards, you know the culture’s officially shifted, it’s a major cultural phenomenon.” 

According to Harry and the team at the London Card Show, The CTC x How2Work Monster Series 1: Labubu 1st Edition trading cards are as ultra-rare as they are visually striking and already commanding serious interest.   

"The volume of enquiries we’re fielding on this topic ahead of our show in August, is off the charts,” explains Harry Reynolds. “These kinds of cross-collectibles are what’s keeping the scene fresh. With Labubu bringing that same 'must-have' mania we’ve seen with Pokémon or Premier League collectibles, people are paying attention. And it’s not your standard collectors, they’re so coveted, fans want them to slot into their wallets - it’s a way to flash this new status symbol.”  

Since its debut in 2024, Labubu’s popularity has rocketed, with plush keychains and blind-box figurines selling out within minutes, enthusiasts queuing for hours to secure limited-edition releases, and rare pieces like the human-sized mint-green Labubu smashing records at auction.  

“As Europe’s biggest event for trading cards and pop culture collectibles, the London Card Show could be the place to not only spot, but secure a much-coveted Labubu,” teases Harry Reynolds. “The London Card Show has become a mecca for Pokémon obsessives, sports-card fiends and vintage-TCG diehards...don’t be surprised if Labubu is on the cards for this year.”  

Beyond Labubu, the London Card Show, which runs from August 15-17 at Sandown Park Racecourse, brings together collectors, creators, and card dealers from across the UK and beyond, plus live box breaks, creator panels, and exclusive hobby content all under one roof.  

For more information and to purchase tickets, visit www.londoncardshow.co.uk.  

Ends

Editors notes

Founded in 2021, the London Card Show was set up with a singular mission: to bring card collectors of all types under one roof. What initially began as a gathering of 10 tables and 40 attendees has since blossomed into a spectacular weekend-long event, attracting over 4,000 enthusiasts from across the globe. Their journey has been ignited by the passion of fans, having recently been crowned the UK’s Card Show of the Year!

About Harry Reynolds, Founder & CEO of the London Card Show

Harry Reynolds, a natural-born entrepreneur, embarked on his journey at a young age, continually seeking innovative ways to seize opportunities and bridge market gaps. His passion for trading cards began during university, where he turned a £10 investment into an impressive £10,000 after discovering the value of cards. Harry's YouTube live streams and TikTok presence catapulted him into the UK card community, where he gained recognition for his unique trading card mystery box breaks. With unwavering determination, he pioneered the London Card Show, and saw it evolve from a small gathering to Europe's largest card event. Harry's dedication has led to global recognition, and he remains committed to fostering a welcoming and inclusive card community for enthusiasts of all backgrounds.

About Katie Hughes, Chief Operating Officer at the London Card Show

Katie Hughes, driven by a passion for creativity ignited during her school years, found her true calling in the world of marketing. After a marketing degree at university and six rewarding years within Hard Rock Cafe's marketing department, she embarked on a remarkable journey with the London Card Show. Initially unsure of what to expect from the card industry, she quickly fell in love with it. Her marketing strategy thrived on ingenuity, emphasising community engagement over traditional methods and achieving an exceptional 7% engagement rate, far surpassing industry standards. Her dedication and vision were instrumental in propelling the London Card Show to unprecedented success, doubling attendance and vendor tables within a year. Her dedication to her role, her family's support, and her commitment to the event's success have made her an indispensable asset to the London Card Show's remarkable transformation.

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