Swan Debuts Design-Lead 2025 Collection at Exclusively – Visit Stand EH400

RKW’s flagship brand, Swan, is set to showcase its latest innovations at Exclusively 2025 on Stand EH400. The brand will unveil its exciting 2025 collection, expertly crafted to combine everyday practicality with standout style and performance—building on over a century of trusted heritage and design excellence. Swan’s latest launches are tailored to meet the needs of today’s consumers, from a partnership with leading cleaning professional Lynsey, refreshed kitchen collections, compact air fryers, and sustainable recycling solutions. Visitors can expect Swan’s characteristic elegance, smart design and enhanced functionality across all categories and products. 

Swan 11L Duo Layer Air Fryer Black with Stainless-steel Trim 

The Swan Duo Layer Air Fryer saves 30% of worktop space without sacrificing the convenience of its dual-basket design by stacking the baskets on top of each other. Each basket is 5.5 litres, adding up to a huge 11L capacity and features that encourage maximum ease. The Dual Cook function cooks both baskets at the same temperature and time, while the Sync function gives the ability to cook two meals at different settings to finish at the same time.– all easily controlled on the responsive digital display, which fully folds back on the side of the air fryer to save even more space. This digital air fryer can create you and your family’s favourite fried foods using 99% less oil, and saves 67% on energy costs when compared to oven cooking.

Collections

The Retro collection will see the launch of a new era for 2025. This refreshed range takes inspiration from the best-selling Retro collection but adds a contemporary twist. The new SDA along with accompanying housewares, will be showcased at Exclusively.

The new Solace collection will also be on display, with a quality gloss finish and stainless steel body. This eye-catching collection will be available in three colours – black, white and cream, with copper, graphite and stainless steel colourways launching later in 2025.

The contemporary Serenity collection will be presented in a fresh new colourway, Eucalyptus, alongside the Windsor collection, which features a textured gloss finish in white, grey and black.

Swan will be debuting its new range of premium Barista Master Espresso Machines, showcasing the brand’s expertise in this fast-growing category. Designed with coffee lovers in mind, it provides Barista-quality coffee at home by combining high performance with a sleek, modern design.

Waste and Recycling Solutions

Swan offers a complete selection across the waste and recycling category, addressing consumer preferences with touch, sensor, pedal and caddy bins. As sustainability and environmentally conscious waste management become more prevalent in everyday life, these bins provide a convenient solution for households conscious of their ecological footprint. The stand will display space-saving 3L caddies to substantial 90L bins, perfect for every household’s needs. The pedal bins are available in split capacity designs, with two or three separate compartments—ideal for sorting waste and recycling while keeping everything neatly contained in one sleek unit. To prevent mess, all touch and sensor bins feature a bin liner retaining ring, which keeps the bin liner firmly in place.

Swan x Lynsey Collection 

Cleaning guru Lynsey has teamed up with Swan to launch an exciting new range of floorcare products. This builds upon the highly acclaimed launch in AW’24, expanding the success with an even broader collection. Lynsey, the UK’s leading homecare expert, has become renowned for her cleaning expertise, clever hacks, and ability to bring a touch of sparkle into the home. With over 750,000 followers on social media, Lynsey has a strong fan base with whom she regularly shares cleaning tips and general life updates. Collaborating with Swan has combined its expert product knowledge with Lynsey’s dedicated passion for product, resulting in a collection that boasts quality and practical solutions for cleaning around the home.

The range will cover every household’s basic needs, from high powered floorcare products such as the 29.6V Cordless Stick Vacuum, Hardfloor Cleaner and Polisher and Cordless Window Vacuum, along with utility products such as spin mops and ironing boards to collapsible washing baskets and laundry bags. This collaboration combines Swan’s expert product knowledge with Lynsey’s dedicated fanbase, all whilst bringing a touch of sparkle to the home with the signature pink colour scheme.

Elevate 

Also on display will be the latest utility range, Elevate, inspired by the latest #cleantok and ASMR trends. The collection combines design and style, resulting in user-friendly, innovative features that bring ease and comfort to consumers. All products are finished with a white soft satin feel and grey accents to complement any home. The range consists of a variety of mops, including spray mops and spin mops, brushes, and cleaning products such as microfibre dusters, squeegees and silicone toilet brushes.

For more information, please visit Stand EH400 at Exclusively 2025 or contact sales@rkwltd.com

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Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.