Tower SDA & collections coming to IFA Berlin in September

The UK’s fastest-growing SDA brand brings its product success to Europe

Tower is celebrating 110 years of quality at IFA Berlin from 2-6 September. The Berlin-based show shines a light on Europe’s latest innovations in consumer electronics and home appliances – now set to include new air fryers, floorcare products and kitchen collections from Tower, the UK’s fastest-growing SDA brand.

Show attendees will see Tower continue to expand on its brand messaging and product success in Europe with a dedicated stand at IFA Berlin. Developed from key consumer trends for 2023, the brand brings a selection of must-stock home appliance ranges and on-trend collections to Hall 8.1, Stand 136.

Vortx Air Fryers

Britain’s favourite air fryers from Tower are developed using the brand’s own in-house Vortx Air Wave Technology. As hot air rises, the powerful fan creates a ‘Vortx’ to penetrate food with 360 degree super heat. This innovative technology cooks food with 99% less fat and 30% faster than a conventional oven, setting Tower Air Fryers apart from those built with standard, off the shelf equipment.

‘Lose the fat, not the flavour’ is the powerful consumer message supporting all Vortx Air Fryers, pushing Tower to become one of the best-selling brands in the UK with over 2 million units sold to date. Its award-winning Xpress Air Fryer Oven range has been a particular hit in the food preparation market, praised for the value, versatility and energy-saving benefits it offers consumers.

IFA visitors will be introduced to Tower’s leading air fryer, the Xpress Pro Combo 10-in-1 Digital Air Fryer Oven, in addition to a brand new 12-in-1 model launched exclusively at the show. Interest in multi-functional, energy-efficient home appliances is expected to increase into 2023, leading Tower to develop innovative oven alternatives such as the new Eco Duo Basket Air Fryer.

Vizion

Tower has developed Vizion appliances to help consumers cook with clarity, making food preparation more efficient with intuitive viewing windows implemented into every design. Vizion Air Fryers provide a clear view of food as it cooks in both basket and oven-style models, all while utilising the healthy eating and time saving benefits of the built-in Vortx technology.

The full Vizion food preparation range includes air fryers, slow cookers and soup makers – all of which will be showcased at the Tower stand in September.

SDA Collections

Tower is the pioneering brand behind coordinated kitchen appliances in the UK. Bringing the success of its best-selling Cavaletto collection to the international market, Tower will be introducing three new colourways – Jade, White and Latte – based around key interior trends for 2023. The brand also celebrates its 110th birthday at the show with all-new collection launches, Heritage and Solitaire.

Floorcare

Tower introduces its next generation of vacuum cleaners, steam cleaners and spot cleaners to the European market at IFA. The brand’s product development team has heavily invested in its floorcare tooling to engineer its most powerful cleaning products to date – putting innovation, trend and performance at the forefront of every design.

Standout models at the show include the VL Series Cordless Vacuums, featuring innovative 3-in-1 design with pole, extended and handheld mode, as well as powerful cyclonic technology and motorised floor head. Batteries are removable, with power level indicator on the battery pack for convenient charging. The VL40 and VL50 also come equipped with wall mounts, in addition to pet and upholstery brushes, adding greater value for consumers at a competitive price point.

Garment Care

Tower has developed its own CeraGlide technology for its leading garment care range, featuring a 30% faster heat up than standard, rudimentary steam irons. CeraGlide Cord/Cordless Steam Irons and Steam Generators are built with a non-stick, scratch-resistant ceramic soleplate for an effortless glide across all fabric types. Cordless options offer even more flexibility for the average time-poor consumer.

Visit IFA to see the CeraGlide range with an all-new Blue & Gold colourway that has been produced around key appliance trends for 2023.

Party

With families and individuals continuing to entertain more at home into 2023, Tower has created a carnival-themed appliance range for consumers to make an occasion out of the everyday. The Party range introduces Candy Floss Makers, Popcorn Makers, Chocolate Fountains and more, providing a cost-effective way for consumers to enjoy the carnival food experience from inside the home.

Presto

Tower presents an affordable selection of essential home appliances such as kettles, toasters, blenders and cooling products with Presto. Value and quality are at the heart of every Presto design, accommodating for every budget while ensuring product longevity at a low price point.

Presto is one of Tower’s top sellers in European retail, with further growth expected for the following year. Visit Hall 8.1, Stand 136 at IFA to become a part of the brand’s success for 2023.

For more updates on IFA Berlin, be sure to keep an eye on RKW’s social media channels or contact your account manager for information about the event.

Ends

Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £180m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.