NEW Natural Life collection and Tower sustainability

Historic Tower brand expands its current offerings with its new eco-friendly cleaning collection called Natural Life and starts its sustainability journey.

The historic and innovative Tower brand is set to broaden its product listings with its new eco-friendly home utility range, Natural Life. Natural life boasts strong and sturdy sustainably sourced timber with 100% natural, plastic-free materials that are biodegradable and recyclable.

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Climate change is one of the biggest issues facing the planet today, with warmer temperatures over time changing weather patterns and disrupting the usual balance of nature with detrimental impacts.

As a whole, the global population is attempting to rectify these issues through inventive schemes such as recycling plastics, cutting carbon emissions with cycle to work schemes and reducing energy consumption.

A 2020 survey conducted by WGSN found that 86% of 21,000 people want to see a wider range of products that are sustainable and equitable, proving eco-friendly solutions are a key consumer priority.

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The Natural Life collection consists of a variety of cleaning tools made from materials that will help preserve the environment. Currently consisting of dustpans, brushes and a lamb’s wool duster for multiple cleaning tasks around the home the Natural life collection has big plans to expand into more desirable homeware applications. All of the materials used are expertly chosen, delivering exceptional sustainability from material sourcing, the longevity of use and recycling possibilities. The strong, sturdy beech wood handles naturally decompose, without any effect on the environment and are smooth to touch for a comfortable grip. Naturally sourced during the grooming summer season, horsehair is a highly durable and tough, designed for longevity of use. The dustpans are constructed using sturdy Steele, a 100% recyclable metal that makes no harmful impact on the environment. 

Even the packaging is eco-friendly, printed with natural inks that are soy-based; its FSC certified brown Kraft card and compostable paper tape sealed carton boxes for enhanced sustainability.

For the very best in product innovation and design excellence, the Natural Life collection from the iconic British brand Tower delivers exceptional cleaning results while preserving the ecosystem.

The Natural Life Collection is now available on the Tower website www.towerhousewares.co.uk.

Tower has collaborated with the WeForest Organisation, donating 2% of Natural Life profits to drive the restoration of forests across the globe. Trees are a vital, natural solution that combats climate change by removing carbon dioxide from the atmosphere. Planting more trees will preserve wildlife while keeping the Earth’s temperature cool, all in aid of a sustainable future for everyone and everything.

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Editors notes

Iconic and British, that’s Tower. We are proud to have over 100 years of experience in manufacturing and design excellence, providing homes with everyday kitchen essentials.