RKW continues its growth as new brands join Tower this year at Germany’s largest trade show

RKW's remarkable growth continues as it welcomes new brands to its stand this year, making waves at one of Germany's largest trade shows for SDA and Housewares with RKW’s biggest stand ever. RKW will be showcasing their top and newest brands at the event, with Tower, Swan, Barbary & Oak, Wade, Royal Victoria, Milton Brook and more.

RKW will also be announcing 2 new partnerships with world-renowned brands at Ambiente 2024.

Tower 

As RKW's flagship brand, Tower boasts over a century of British manufacturing and design excellence. From small domestic appliances to cookware and kitchen accessories, Tower is a household name providing high-quality everyday kitchen and homeware essentials. Pushing innovation within every Tower product category, they have new technology and product designs to exhibit at Ambiente.

Tower Sera

Introducing the newest collection from Tower, Sera, the elegant products are inspired by indulgent and luxurious designs with a sophisticated colour palette. The smoked black complements the classic matte black, midnight blue and grey finish, adding elegance. This new collection will be available as a kettle, toaster as well as housewares, such as bread bins and canisters.

Tower VIPs

Vortx Intelligent Performance System, is Tower's brand new technology, created to make cooking in an air fryer even easier. An internal sensor detects the temperature of the food added to the air fryer, utilising AI to intelligently calculate the required cooking time, taking the guesswork out of cooking. The air fryer will also have a choice of 6 modes including fries, chicken, shrimp, steak, cupcakes and fish, ensuring that any budding chef can cook to perfection every time.

Tower Air Fryer Accessories

From Tower’s success within the Air Fryer category, they are now looking for more ways to improve the cooking experience when using an air fryer, producing their innovative cooking accessories. Crafted with sustainability at the forefront, these accessories are not only reusable but also feature a robust design that stands the test of time.

The silicone trays utilise a unique ribbed texture using Lineair ™ technology, ensuring excellent heat distribution and air circulation, as well as the collection of excess fat and oil. The trays are available in various shapes and sizes.

And say goodbye to single-use parchment paper as Tower introduces 3 types of reusable liners, gold perforated liners, black perforated liners, and black base liners.

New Tower SmartStart™ products

There are four compelling ranges in the SmartStart™ collection, to suit every consumer demographic. The collection consists of Classic, Gourmet, Forged, and Ultra Forged ranges, each with various methods of manufacturing such as Pressed and Forged Aluminium. There is also a clear trade up across the collection to fit every use and budget. At Ambiente this year, Tower will be exhibiting brand new SmartStart™ products: pan sets, a wok, a multi-pan and a grill pan. These new products will be available in the 4 ranges, creating a complete collection for the consumer.

With the new products comes the second burst of the TV marketing campaign, showcasing the iconic red tick technology used within the frying pan, the TV campaign will be shown as part of the lucrative run-up to Pancake Day in February.

Tower Cerastone Pro

Cerastone Pro takes the Tower cookware collection to the next level as a high-quality upgrade to the best-selling Cerastone cooking range. Complete with a 4-layer non-stick coating that is 15x stronger than standard non-stick coatings, whilst a 25-year guarantee ensures that the pans are designed for longevity.

The innovative, energy-efficient Inducto™ base ensures every pan in the Cerastone Pro range heats up 25% faster so you can start cooking in no time – perfect for busy lives! The Inducto™ base encourages thorough cooking with no heat spots, and can be used on any hob type, including induction hobs. The robust ultra-tough forged aluminium body ensures the pans are durable and will last the test of time and are oven safe up to 220C for full cooking versatility.

Tower Diamo

The unique cookware collection from Tower draws the eye to brighten up & enhance any kitchen with Diamo’s shimmering finish and an embossed design to elevate food out of oil and cooking juices, ensuring thorough and even cooking without any hot spots. The collection has great cooking versatility as it can be used on any hob type and is oven safe up to 170C, thus giving consumers more options in the kitchen.

Tower Ozone bins

As part of the new sensor bin ranges, Tower has developed the Ozone bins, complete with Ozone Filter Fresh Technology to help reduce unpleasant and unwanted odours from the bin, filtering out particles for cleaner, fresher air. An additional carbon filter complements the technology, soaking up excess moisture from within the bin to help remove unwanted smells.

Each bin has a generous capacity of 50L, 60L and 65L. The 50L Ozone recycling bin not only has the sensor lid on top but also has a pull-out drawer at the bottom with a removable bucket, ideal for separating out household waste. The 65L Ozone bins offer a more contemporary look to add subtle style to any kitchen with the addition of wooden legs. All 3 bin capacities are available in multiple colours, black, grey, stainless steel and white, additionally the 65L Ozone bin also comes in the colourway copper, adding an extra element of flair to any home.

New Swan Stealth Products

The Stealth range has become one of Swan’s most popular ranges, with a sleek, streamlined and stylish design, the Swan Stealth range features high performance and impressive functionality. The perfect contemporary range features a striking all black design with a sleek matte finish. The new products will see this collection expand into the housewares category, with sensor bins, dish racks and more to make a cohesive kitchen look.

Swan Nordic Collection

One of Swan’s biggest collections, Nordic, is the iconic and recognisably Scandi inspired collection, the collection utilises the soft wooden aesthetic and neutral colours of Sweden, Norway, Denmark and Finland to truly transport the taste of Scandinavia to your home. In 2024 Swan will be adding to this collection with a couple of new colourways to complement the wooden accents, the first colourway is Fuchsia Rose, adding a pop of colour to any kitchen. The second colourway is Oatmeal, a soft natural colour to seamlessly integrate into the kitchen workspace.  

 Swan Serenity and Elegance Collection

The new Serenity collection from Swan exudes sophistication with a matte finish and chrome accents, encompassing the signature Swan design. The collection will be available in black and white as a kettle and toaster, there will also be bread bins, canisters, mug trees & towel poles in housewares.

The unique design of the Elegance collection adds a touch of contemporary flair to the kitchen countertop, with an indented design fading from larger to smaller textures near the top of the kettle, toaster and more in housewares. The gloss finish with a chrome accent sets the collection apart and will be available in both black and white.

Wade

Founded in 1810, Wade has a rich history that spans over two centuries, evolving from a textile manufacturer to one of Britain's most beloved porcelain manufacturers. Wade has created various ceramics, from decorative to practical, from mini-figures to 40-litre flagons in all shapes, sizes and designs. Among its iconic creations is the fish-shaped water jug, Wade plans to re-imagine this historic piece by collaborating with local artists, adding a unique twist. Wade is working on creating stunning new dinnerware sets, utilising a mix of old and new ceramic techniques, resulting in top-quality products and designs to fit both modern and traditional tastes. Along with intricate details in the pottery, to add an extra level of detail to some of the designs, a few heritage-inspired pieces will proudly continue to be crafted in Staffordshire, preserving the local connection.

Royal Victoria

Royal Victoria has been a pioneer in design and sophistication since its inception. The brand is set to continue its legacy with fine bone china, drawing inspiration from past collections while infusing a modern aesthetic for a new generation. At Ambiente Royal Victoria will be showcasing the new 18/10 stainless steel cutlery sets and impeccably designed lead-free crystal glassware.

Milton Brook

Famous for its high-quality mortar and pestles, Milton Brook has become a staple in home kitchens and professional kitchens alike. Milton Brook is excited to announce that along with the brand re-launch, they will be showcasing their latest mortar and pestles at Ambiente this year, carrying on the incredible craftsmanship that the brand has built over the past century.

Visit RKW’s biggest stand ever at Ambiente in Hall 8.0, stand M40, to learn more about any products please contact sales@rkwltd.com.

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.