Tower Unveils 2025 Must-See Collections at Exclusively Show – Visit Stand EH404

At Exclusively 2025 on Stand EH404, Tower is set to display an impressive range of innovative SDA, housewares, floorcare and more. The show will see exciting debuts from products such as the Slushie Fusion, along with innovative and space-saving air fryers and award-winning collaborations as Tower continues to lead with products combining performance and design to deliver exceptional value for money.

Slushie Fusion 

Tower’s latest entry into the SDA market is the Slushie Fusion 2.6L Frozen Drinks Station, and it will debut at Exclusively 2025. Without requiring ice or blades, the Slushie Fusion transforms frozen drinks at the touch of a button while avoiding the diluted taste often associated with traditional blenders. The Chill-Core Technology ensures a perfect slushy texture and temperature by swirling liquids around in an icy-cold chamber. The one-touch digital control panel features five pre-set programs for perfect slushies, cocktails, frappes, milkshakes and frozen juice, all at the touch of a button. Slush is smooth and drinkable in as little as 35 minutes and makes up to 7 servings in a single chamber. It can also keep drinks frozen for up to 12 hours and features easy to clean dish washer safe parts, perfect for busy households.

Dual Layer Air Fryer

Known as The Home of the Air Fryer, Tower has created new air fryers that provide a space-saving solution, perfect for those who have less kitchen space and want to maximise it. 

Introducing the new 11L Dual Layer Air Fryers, which feature two vertically stacked baskets that save 35% of countertop space, without sacrificing cooking capacity. The air fryer includes 7 preset cooking options, along with Match Cook and Smart Finish functions for convenient, precise cooking. The Tower Vortx technology allows for rapid air circulation, cooking food 30% faster with 99% less oil. With the ability to cook up to four different food types at the same time, the slimline dual-stack design can fit comfortably under kitchen cabinets or away in cupboards.

Good Food in partnership with Tower

As the UK’s largest food media brand with up to 100 million website views each month, the Good Food in partnership with Tower collection has been making a significant impact in the market since its launch at the end of 2024. The collaboration consists of a range of well-developed SDA such as air fryers and slow cookers, alongside complementary housewares including food prep, storage, cookware, tools and gadgets. The comprehensive range will be on display at Exclusively, and it is sure to make its mark.

All Good Food in partnership with Tower products have been awarded with the ‘Tried, Trusted and Tested’ guarantee. This means that all the products have undergone vigorous rounds of testing by Good Food’s food experts to meet the highest standards and ensure satisfaction after every use. 

Recycling Bins 

As a market leader in sensor bin technology, Tower continues to reinforce its reputation as a best-selling brand, blending innovation, durability, and design across its household waste and recycling range. Exclusively will see a new range of recycling waste bins from Tower, supporting the move toward ecologically conscious living as households comply with new regulations and net zero targets. The collection includes models from 40L to 60L, and models featuring multiple compartments to streamline waste separation. Each bin is constructed from fingerprint-proof carbon steel, resulting in a tougher, stronger product overall when compared to standard steel. Available in classic stainless steel, and in Cream, Black and Forest Green powder-coated finishes – combining practicality, longevity and style.

Plus… 

Don’t miss out on must-see launches across Tower’s growing utility and laundry category, including the new Pure Steam Infinity Xpress 8 Bar Steam Generator and Oversized Ironing Boards. Tower will showcase its coordinated kitchen collections, featuring Sonar, Mirage and Cavaletto, alongside new air fryers and accessories, all designed to simplify everyday tasks with innovative and stylish solutions.

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.