RKW will return to the European stage to build on last year’s success at IFA and Maison&Objet

Following on from a successful outing last year, RKW will be returning to IFA in Berlin from 1st-5th September. The Berlin-based show shines a light on Europe’s latest innovations in consumer electronics and home appliances, and RKW will be there once again to showcase the hottest products across small domestic appliances (SDA), housewares, personal care, audio, floorcare and more.

Show attendees will see RKW continue to build on their product success in Europe with a dedicated stand at IFA Berlin. Developed from key consumer trends for 2024, the brand brings a selection of must-stock home appliance ranges and on-trend collections to Hall 6.1, Stand 106 where Tower, Laura Ashley and Hubble will be displayed. RKW also has a second stand to showcase the latest products from the SDA and Housewares brand Swan in Hall: 6.1 Stand: 211. 

Tower Kitchenware Collections

A number of iconic kitchen ranges will be featured with Solitaire, Scandi, Sera and Renaissance being bolstered by beautiful new colourways.

Scandi will showcase their new Cool Grey colourway, complete with a Walnut coloured trim. Immensely popular with consumers and retailers, this collection combines minimalist design and Scandinavian inspired wooden accents, and is available in a variety of products, including slow cookers, microwaves, toasters, kettles and a range of housewares.

Renaissance will be showcasing a brand-new Forest Green colourway with a Chrome trim, whilst the sophisticated white variation will also be attending IFA 2023. Solitaire kitchenware will catch the eye with their trademark diamond design effect. Guaranteed to add a level of texture to any kitchen layout, Solitaire kettles and toasters will exhibit with existing elegant white & grey colourways.

There is an exciting new addition to the Tower family as the Italian inspired Sera collection will make its European debut. Combining smoked black trims and natural tones for elegant and indulgent products, they will enhance and complement both modern & traditional décor. 

Tower Air Fryers

As ever, the latest Tower air fryers will also be on display at IFA as they have remained popular throughout 2023 as consumers look to elevate their cooking capabilities. This requires more sophisticated models with more functions, such as Tower’s largest Dual Basket air fryer to date, the Tower Elite 10.4L Dual Basket air fryer.

Created with exquisite stainless-steel accents and enhanced features for the ultimate high-end air frying experience, the 1700W power model incorporates Tower Vortx technology that retail customers know and love, saving up to 70% on energy costs.

The air fryer models’ sync function allows consumers to cook two different meals in each 5.2L compartment, with staggered start times to ensure both finish cooking together, resulting in deliciously hot and fresh food every time.

Tower’s eco-friendly air fryers will also be on display, adding a new space-saving design to the exceptional benefits of Tower air fryers. Retaining all the key features of Tower air fryers such as Vortx technology and healthy eating whilst taking up 20% less space in the kitchen, resulting in a smaller footprint with less packaging required. They will be available in 3L, 6L and 7.5L sizes.

Tower floorcare collection

Following a successful launch in 2023, the Tower VL floorcare collection will be attending IFA, spearheaded by the top of the range Tower VL100 Optimum vacuum cleaner and brand-new launches including the Tower VL60 Nimble Vac.

Tower VL100 vacuum cleaner is complete with a stylish touch screen LED display, with four power modes, Eco, Medium, High, and Auto Dust sensor technology that continuously detects dust particles, automatically increasing suction power for higher dust levels. The ultra-efficient floorhead agitates dust and dirt ensuring a deep clean, complete with anti-tangle technology, preventing hair build-up.

Brand new to launch at IFA 2023 is the high performance VL60 Nimble Vac. The ultra-lightweight cordless 3-in-1 Vacuum Cleaner features an anti-tangle motorised floorhead with an impressive 35-minute run time. Nimble by name, nimble by nature, the slim-line model converts into a handheld vacuum that is perfect for stairs, cars and upholstery complete with a powerful boost mode to provide extra suction when needed.

Other exhibiting VL Series floorcare product includes the VL80 Flexi Cordless vacuum cleaner with a 75cm Flexi pole for going under tables and other low-down areas to provide powerful cleaning performance also complete with anti-tangle technology.

Other brands and ranges at the exhibition

There will be more than just the flagship brands on display at the IFA RKW stand in Hall 6.1, Stand 106, with seasonal technology getting a spotlight with air conditioning, fans and dehumidifiers all taking centre stage. Additionally, check out a selection of personal care products, such as hair dryers, straighteners and curlers on display, whilst there will also be a carefully selected range of speakers and headphones for those interested in audio products.

Don’t miss the Linen care category, with the Good Housekeeping Institute-approved Ceraglide Cordless Iron sure to draw the eye, showcasing exactly why it is so highly regarded within the industry.

Elsewhere, Laura Ashley will have a dedicated display area, showcasing the exquisite China Rose and Elveden designs across SDA and audio products. Lastly, Hubble Connected will present a collection of multi award winning baby monitors, including the highly regarded Hubble Nursery Pal Essentials and Hubble Nursery Pal Glow, recognised with Which? Best Buy’s.

Searching for housewares innovations at IFA 2023? The RKW stand will exhibit innovative cookware including the temperature sensing Tower SmartStart™ cooking pans, and the new Tower Cerastone Pro cookware, with a non-stick coating that is 15x stronger than standard non-stick coatings.

Swan Products - Hall: 6.1 Stand: 211

Not to be missed is the latest from Swan Products. There will be a plethora of best-selling kitchen collections along with brand new launches that will be unveiled for the first time at the show. The extensive Nordic collection takes inspiration from Scandinavian design where soft touch matte finishes are combined with a natural wood effect for a cool understated look. Also on display will be the classic Retro range, the sleek and streamlined Stealth range and the viral world’s first kettle with Alexa.

Swan’s premium range of floorcare will not be left out with a wide range of models on display including TV’s Lynsey Queen of Clean’s range of pretty in pink cleaning tools and Dirtmaster carpet cleaners. Brand new floorcare lines will be unveiled at the show so don’t miss out on the latest innovations from the brand.

Don’t miss Barbary & Oak at Maison

RKW will continue their European tour with an appearance at Maison et Objet in Paris from 7th-11th September, showing off the latest exciting additions to Barbary & Oak. Buoyed by a successful exhibition last year, Maison et Objet will provide a platform for continued and sustained growth on the continent. You can find them in Hall 3 Stand D81.

Barbary & Oak will be introducing the latest colourways to their cast iron collection, featuring attractive Cream, Lavender and Cashmere tones that bring a sense of elegance to any kitchen. The cast iron collection is perfect for family cooking thanks to a durable and robust design. Great heat conductivity makes heat retention easier so the dishes can keep food warmer for longer, with domed lids for retaining moisture and creating more flavoursome meals.

The eco-friendly Natural Life collection will also be exhibiting a range of recycled glass products that are sure to draw the eye. A selection of highball glasses, tumblers and carafes will be present to provide proof that quality products can be produced with minimal environmental impact.

Also taking centre stage will be a range of ceramic storage items crafted from ceramic earthenware with natural cork lids. All of these storage items celebrate the natural beauty of ceramics in their purest form, offering a rustic charm to any kitchen, perfectly complementing both traditional and contemporary décor.

For more updates on IFA Berlin & Maison et Objet, be sure to keep an eye on RKW’s social media channels or contact your account manager for more information. 

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.