Porcelain Superstore’s New Loft Collection Gives Concrete-Effect Flooring a Sophisticated Makeover

Urban-inspired interiors are getting a softer, more sophisticated makeover, with warm neutrals and understated finishes bringing a welcoming feel to contemporary spaces.

And now British tile specialist Porcelain Superstore is helping homeowners embrace the look with Loft, a collection of oversized porcelain tiles that combines minimalist styling with everyday practicality.

Available in two versatile shades, Greige and Grey, the collection takes inspiration from the pared-back appeal of concrete flooring, offering a contemporary aesthetic that feels equally at home in a stylish kitchen, modern bathroom or open-plan living space.

Measuring an impressive 100 x 100cm, the large-format tiles create an expansive, uncluttered look, with fewer grout lines helping to maintain a sense of continuity across the floor.

Abbas Youssefi, Director of Porcelain Superstore, said: “Urban-inspired interiors have always been popular, but we're seeing a move towards a softer, more welcoming take on the look. Homeowners still love the clean lines and understated appeal of concrete-effect flooring, but increasingly want to balance this with warmer tones and natural textures.

“The beauty of neutral flooring is its versatility. Greige is perfect for introducing a little warmth, especially when paired with natural wood, soft furnishings and earthy colours, while grey creates a cooler, more architectural feel.

“Both offer a classic foundation that homeowners can build on, allowing them to update their interiors over time without having to change their flooring.”

The large format beauties can also be used on walls, for those homeowners who want to continue the look and draw the eye upwards.

What’s more, like other porcelain tiles, Loft requires minimal upkeep, ensuring they remain effortlessly stunning once in situ.

The Loft Collection is available now from Porcelain Superstore, priced £29 per m2. 

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Editors notes

ABOUT PORCELAIN SUPERSTORE

Independent and family-run, the brothers behind Porcelain Superstore might have been brought up in the tile industry, but they aren’t afraid of shaking it up.

Passionate about porcelain, they scour Europe and beyond for their curated collections, which are handpicked from only the most respected tile factories.

Only the best-looking and top-quality tiles make it to their warehouse where bright, vibrant geometrics sit alongside more traditional large format tiles to offer customers the widest choice of quality porcelain tiles.

Throw in exceptional customer service and five-year guarantees on all tiles and it’s easy to see why Porcelain Superstore are not afraid of breaking the mould. 

For more: porcelainsuperstore.co.uk

Porcelain Superstore is represented by homes & interiors PR specialists jwcpr