KALLØ SERVES UP FLAVOUR WITH PADEL PARTNERSHIP AND SUMMER SAMPLING

Kallø, the natural food brand owned by Ecotone UK, has created a unique partnership with Padel Social Club, as part of the brand’s summer sampling activity.

Aligning itself with the UK’s fastest growing sport, Kallø will partner with Padel Social Club in Earls Court for five Padel & Pilates events throughout the summer.

At each event, participants will be able to take free samples of the brand’s best-selling Veggie Cakes from dedicated sampling bins and will also get to enjoy a series of delicious Veggie Cake canapes – featuring a Veggie Cake base and a choice of delicious fresh toppings. The samples will also be available at the club’s City Wellness Retreat and summer sport screenings.

The brand is on a mission to put Kallø Veggie Cakes in the hands of 150,000 consumers this summer.

In addition to its partnership with Padel Social Club, Kallø also handed out free Veggie Cakes at the Wimbledon semi-final screening at Eccleston Yard, Belgravia, as well as to festival goers at Happy Place festival in Old Deer Park, Richmond on 11-12 July.

Furthermore, Kallø Veggie Cakes were included in De Gusta’s subscription boxes and will feature in Hello Fresh ones in August.

Kirsten Gautrey, Kallø Senior Social Media and Activation Manager at Ecotone UK, says:

“We know that when people try Veggie Cakes – they’re instantly impressed at the flavour and we’ve had some fantastic reactions and positive reviews from customers. It’s a common misconception that because Veggie Cakes are good for you, and made with peas and lentils, that they won’t deliver on flavour. We love that we can challenge people’s expectations this way and prove that healthy snacking, can be truly tasty.

“Our Veggie Cakes have gone viral several times after high profile influencers have tried them and shared their experience. We’re working with influencers again over the summer and inviting them to join our sampling events to continue to spearhead that message for us and extend our reach.”

The targeted summer campaign will marry experiential marketing with a highly engaging digital campaign, that will bring the activity to life online with a new brand positioning.

Kirsten continues:

“To nurture our consumer relationships online, we’re repositioning Kallø into an exciting lifestyle brand through our social media strategy this year with a whole new look and feel and revamped tone of voice that resonates more with a modern foodie audience.”

Made with plants, Kallø Veggie Cakes are a source of protein and fibre. The growing range is available in four flavours: Sweet Chilli, Beetroot & Balsamic, Salt & Vinegar and Caramelised Onion and Chutney, and with a new flavour set to launch later this year.

With less than 40 calories per cake, Kallø’s Veggie Cakes are made with a short list of ingredients which are all natural, gluten-free, vegan and vegetarian friendly. 

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Editors notes

Ecotone UK 

Ecotone UK is a natural and organic food company, with pioneering food brands in expanding market segments, including:  

• The UK’s first Fairtrade tea company, Clipper Teas, which makes natural, fair and delicious hot beverages and created the world’s first fully biodegradable, non-GM and unbleached tea bag; 
• Kallø makes market-leading rice cakes and veggie cakes, as well as 100% organic stocks and broths; 
• Mrs Crimble’s, the gloriously gluten-free cake brand that makes delicious baked goods for all to enjoy. 

Ecotone UK has been B Corp certified since 2018 and champions its mission, ‘Food for Biodiversity’, through a commitment to protecting the living planet for current and future generations. It is focused on providing food that is good for people and the planet and conducts its business in a sustainable way.  

These principles are channelled through its involvement with its subsidiaries, and the brand is accredited by or a member of a range of industry bodies and associations including; B Corp, Fairtrade Foundation and Soil Association.

About Kallø

At Kallø we do things the Naturally Different way. We only use carefully selected, natural ingredients to create extraordinary things. We ‘Say Kallø’ to new ways of eating, and uncovering culinary creativity. Taking pride in never using artificial preservatives, colourings or flavourings, we never sacrifice on flavour. Our organic stocks and diversified snacking portfolio are not only brimming with delicious, natural ingredients, but made in a responsible way. We are flying the flag for change, as a B Corp certified brand, and are always learning and looking for new ways to give back. 

Part of the Ecotone UK family, the brand continues to innovate in plant-based products that support wildlife biodiversity and are better for health. Facebook and Instagram