Graco launches high street hero Myavo™ as consumer spend is squeezed

Graco launches Myavo, a game-changing stroller which offers the aesthetic of premium brands but at a high street price. This compact stroller is perfect for parents and carers who don’t want to blow the budget or compromise on style.

Myavo is a real high street hero, packed with all the features expected in a compact stroller but at the very best price of just £130 – making it up to £300 cheaper than its market competitors.

For fashion conscious parents, Myavo delivers curb appeal with two on-trend colours to choose from - Steeple Gray and Mint (Mint being exclusive to Argos). The canopy is knitted, and the seat fabric features a quilted design for a luxurious look and feel.

As well as budget, Myavo has been designed with convenience and versatility in mind to meet the needs of modern families. It’s one-hand, one-second fold makes it ideal for use on the go, from car, to train, to bus, wherever the day takes you. And, at just 5.8kg, Myavo is one of the lightest compact strollers on the market.

With Myavo, a child's comfort is not compromised for convenience, as the stroller has a multi-position recline for nap times, and an adjustable calf support so growing children can ride comfortably.

Myavo offers a full range of features including:

·      Graco’s first automatic, stand-alone fold (with integrated fold lock)

·      Removable, rotating bumper bar & adjustable calf support

·      Large, easy access storage basket

·      Suitable from birth up to approx. 4 years (0-22kg)

David Welsh, Allison Baby UK Managing Director, said: “Myavo is a timely launch from Graco, which is known for making the best quality products at the best price. It delivers style, substance and a high-end appeal at a high street price. There’s no better time for Graco to be helping parents and carers to get the style they want, at a price that protects their budgets.”

Myavo is available now at www.gracobaby.eu/uk/myavo-travel-stroller

To find out more about the Graco range of products in the UK, visit: www.gracobaby.eu/uk or find them on social media at:

Instagram:      graco_UK

Facebook:      gracobabyUK

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High resolution images available on request.

For more information, contact Lucy Reeves at Vista PR: lar@vistapublicrelations.com or 01295 369 182.

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Editors notes

Graco is one of the leading baby product providers in the world with a 60 year rich heritage.