The Chairboys Go Digital; Vestel Solutions Transforms Wycombe Wanderers FC

Vestel Visual Solutions transforms Wycombe Wanderers Football Club with cutting-edge, digital and interactive displays deployed throughout Adams Park as part of a major infrastructural project

16th January 2024: Vestel Visual Solutions, leading global manufacturer of professional display solutions, has deployed digital signage and interactive displays throughout Wycombe Wanderers Football Club as part of a major infrastructural project to digitally transform the stadium and boost fan engagement. The installation covers fan signage in and around the ground that shows pre-match entertainment and post-match scores round-up from around the UK. In addition, Vestel supplied bar, food, and retail signage, interactive displays in the board and club training rooms, and large screen displays in the corporate areas and hospitality boxes.

Over 50 Vestel displays have been fitted to enhance key supporter areas across the grounds. Within the club shop, which fronts Adams Park, a Vestel 75” PDX75 screen provides a stunning window display, with 2500 NIT brightness ensuring incoming fans can see the latest content in vivid detail as they approach the stadium. Within the store itself, a slimline 55” UHD model, alongside multiple 37” stretched displays, offer eye-capturing visuals to promote the latest club merchandise, as well as wider news from the club including ticketing information for upcoming matches.

This results in a more professional feeling club with increasing revenue through match days and corporate and private events, as well as enabling ever wider use of their facilities for charities and charitable events among the local community.

Wycombe Wanderers Head of Business Operations, Neil Peters said: “The Vestel screens have been massively beneficial to us and have really enhanced the match day experience for fans, while elevating our corporate hospitality offering. They have added huge value to club overall and we are extremely proud of the relationship we have with Vestel.”

Within the stadium, multiple bar areas including Monty’s Bar, Honours Lounge and the Caledonian Lounge have been equipped with an array of vibrant digital signage solutions, which are expected to play an important role in encouraging supporters to spend more time in the stadium prior to kick-off. This is integral both in terms of building the pre-match atmosphere, as well as from a business perspective, with matchday income making up a sizable proportion of the club’s revenue.

Of particular importance is the club’s standard 3pm Saturday kick-offs, with supporters often wishing to watch the earlier televised matches prior to Wycombe’s game. With each of the key viewing areas across Adams Park now fitted with Vestel displays of varying resolution, brightness levels, and sizes - from 55" up to 86" - fans are guaranteed a premium viewing experience when meeting at the stadium pre-match. Menus within bar areas have also been upgraded from paper to digital, with the installation of 55” displays in portrait orientation.

David Flintoft, Sales and Marketing Director, Vestel Visual Solutions, said, “We‘re delighted to partner with Wycombe Wanderers FC, supporting the club’s efforts to digitally transform Adams Park through our diverse portfolio of premium digital signage and interactive displays. We have experience in delivering AV solutions within stadia across Europe. In applying this to Adams Park, the stadium now delivers a first-class pre- and post-match gameday experience, as well as enhanced facilities as a wider hospitality venue.”

Beyond the communal fan areas within the stadium, Wycombe Wanderers has also invested in enhancing its Executive Boxes, each now equipped with a 55” Vestel high brightness displays for an even more premium experience. A state-of-the-art Content Management System (CMS), supported by advanced Wi-Fi, means all displays can be managed centrally and with ease to ensure relevant content is showing on every screen, depending on its location within the stadium.

The club also has deployed additional Vestel solutions to support wider football and business operations. The home dressing room now features a 55” 700 NIT display to support with pre-match tactics and analysis, while a 65” interactive PCAP model with Windows 10 OPS PC has been installed in the boardroom, ensuring more efficient meetings as well as the benefit of touchscreen functionality when presenting. There is also a 65" PCAP installed at Wycombe’s training ground, used by the team’s coaching staff, analysts, and players to review performances and tactics.

The initial deal was for a three-year Sponsorship with hopes to further the relationship in the future.

For more images, information on Vestel, or an interview with Vestel UK’s Senior Product Manager, Tim Matthews please get in touch.

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Editors notes

Vestel Visual Solutions is a leading global manufacturer of professional display solutions. We believe in the power of displays to create more engaging environments for everyone and are dedicated to building a wide range of exceptional products which enable organisations to achieve this goal. Coupled with excellent services and support, we deliver bespoke display solutions which are tailored to the needs of our customers.As one of the largest display manufacturers in the world and supported by 1.1 million square metres of production space at our headquarters in Manisa, Turkey, we benefit from economies of scale infrastructure. This enables us to design, build and deliver industry-leading solutions – including TVs, professional displays, and EV chargers – to more than 150 countries around the world.