Charles Bentley partners with specialist garden agency to grow PR and social presence

Specialist home and garden PR agency, Honest Communications, has been appointed by Charles Bentley, a trusted British brand offering consumers a wide range of brushware, garden furniture and home accessories. 

With roots dating back to 1860, the sixth-generation family business is the UK’s largest manufacturer of brushware and is renowned for its extensive range of high-quality trade and domestic brushes. Building on this heritage of craftsmanship and practicality, the brand has also successfully expanded into outdoor living, offering a stylish collection of garden furniture, barbecues, patio heaters, and homewares designed to bring comfort and character to homes across the UK. 

Honest Communications will lead Charles Bentley’s PR, social media and influencer marketing campaigns, using its sector expertise to increase consumer engagement, grow brand visibility and drive meaningful storytelling across all platforms. 

The partnership kicks off this summer with a campaign spotlighting outdoor living trends and showcasing Charles Bentley’s newest garden furniture collections. 

The appointment follows a busy spring for Honest Communications, having recently launched David Austin Roses’ ‘The King’s Rose’ at RHS Chelsea Flower Show, expanded the popular Henchman Topiary Awards across Europe, and delivered the rebrand of the much-loved seaweed biostimulant brand, Maxicrop. 

Holly Daulby, Managing Director of Honest Communications said: “Charles Bentley is a fantastic British brand with a rich heritage and a great product range for today’s design-conscious consumers. We’ll be supporting with a holistic PR and social strategy – from targeted media outreach and thought leadership to influencer collaborations and always-on content – all designed to tell their story with impact and authenticity. We can’t wait to get stuck in!” 

Steve Law, Commercial Director at Charles Bentley added: “We’re thrilled to be working with Honest Communications as we continue to grow our brand presence and connect with new audiences. Their industry knowledge, creativity, and proven track record with leading home and garden brands made them a natural choice. We’re excited to bring our products and story to life through this partnership.” 

Charles Bentley joins Honest Communications’ growing portfolio of horticulture and lifestyle brands, including elho, Hillier Garden Centres, Wilkinson Sword Garden Tools, Town & Country, WOLF-Garten, Seedball and Cobra.For further information about Honest Communications and their work with Charles Bentley, please contact hello@honestcommunications.co.uk. 

For more information visit www.honestcommunications.co.uk 

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Editors notes

Honest Communications is a PR, communications and social media agency specialising in working with home, lifestyle and garden brands. In just five years, it has become the go-to agency for many of the best brands in the industry both, in the UK and Europe. It offers its clients the perfect blend of creativity and strategic thinking, working with companies to put their products and services in front of the right people, in the right place, at the right time.