Help customers plant with purpose: Seedball offers eco-conscious retailers a smart solution for sustainable gardening

As demand grows for environmentally responsible products, Seedball is encouraging garden centres and horticultural retailers to futureproof their shelves with ethical, high-impact alternatives. With 97% of the UK’s wildflower meadows lost since the 1930s and biodiversity continuing to decline, Seedball, the original innovator of the seed ball, offers a simple, scalable way for retailers to champion native wildflowers and respond to consumer calls for sustainability-led gardening.

A growing retail opportunity for sustainable stockists

As environmental awareness continues to shape purchasing behaviour, retailers are under increasing pressure to diversify their ranges with products that are ethical, eco-conscious, and impactful. Seedball helps garden centres and stockists meet these expectations with products that are:

• 100% UK-made – supporting local supply chains and reducing environmental footprint
• Plastic-free – with recyclable, eye-catching packaging that boosts shelf appeal
• Scientifically backed – created by conservationists to maximise ecological impact
• Customer-friendly – with themed collections tailored to habitat types, wildlife needs, and growing conditions

Seedball offers a distinctive proposition for forward-thinking retailers looking to tap into the rewilding movement and provide tangible eco-solutions. Seasonal mixes, POS displays, and themed collections - from shaded garden blends to hedgehog-friendly varieties - create engaging touchpoints for shoppers and add value to every square foot of shelf space.

Why choose Seedball

• Native focus: Every mix supports local ecosystems and pollinators.
• Sustainable credentials: UK-grown seeds, ethical sourcing, and plastic-free presentation.
• Merchandising ready: Compact, attractive tins and displays designed for maximum visual impact.
• Informative packaging: Clear planting guidance and pollinator facts to drive engagement and repeat purchase.

Seedball’s mission is simple: to restore native wildflower habitats, one patch at a time. Its unique seed balls - developed by conservation scientists and made in the UK - are a mess-free and dig-free way for customers to sow wildflowers that support bees, butterflies, and other native pollinators.

Each seedball contains a mix of carefully selected UK native species, such as red campion, yarrow, and oxeye daisy, encased in a protective layer of clay and chilli to naturally deter pests and optimise germination. Designed for ease of use, Seedball products empower even novice gardeners to contribute to biodiversity, whether in gardens, planters, or balconies.

To learn more about Seedball’s trade range and join a growing network of retailers supporting sustainable gardening, visit: www.seedballtrade.co.uk

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Editors notes

Seedball was founded by two conservation scientists wanting to boost biodiversity and help wildlife.

Seedball Ltd is an innovative organisation on a mission to help increase the abundance of British wildflowers and the wildlife that depends upon them.

Owned by Project Maya – a non-profit enterprise - Seedball manufactures wildflower seed balls using a unique innovation of wildflower seeds mixed with clay, peat-free compost and chilli powder to naturally protect seeds from predators. Its products are sold in over 500 stores in the UK, including Kew Gardens, The Woodland Trust and Blue Diamond Garden Centres, as well as online retailers such as Crocus and Marie Curie. Each year, Seedball also donates products to hundreds of schools and community groups to help support their nature projects.