7-Year Warranty Drives Sales, Say Consumers

Mitchell & Brown customer survey reveals why customers keep coming back to the High Street for TVs.

Bolton, August 13, 2025 – The UK favourite domestic TV brand Mitchell & Brown has revealed that a massive 98% of its customers identified Mitchell & Brown’s exclusive 7-year guarantee as a decisive factor in their TV purchase. The consumer survey, conducted across Mitchell & Brown TV customers throughout spring 2025, underscores the brand’s powerful selling advantage for electrical retailers.

The survey results demonstrate the exceptional value that many TV buyers still place on long-term reliability and peace of mind over fast and disposable tech. With Mitchell & Brown’s 7-year guarantee range of televisions sold exclusively through trusted independent retailer partners with shops on the High Street, the range cannot be heavily discounted by mass-market or online merchants.

These merchants typically fall short on after-sales support and customer care that Mitchell & Brown offers from its Bolton base and through its UK-wide retailer network. This is highlighted in another key takeaway from the same consumer survey, which showed that 97% of customers cited Mitchell & Brown's UK Customer Service as a significant factor in their purchasing decision. This figure reinforces Mitchell & Brown’s core strategy of supporting local independent retailers with outstanding customer service, which in turn helps build and maintain retail business.

"Our customers clearly value long-term peace of mind and responsive customer care highly when purchasing a TV, and this is a powerful proposition for independent retailers," says Dan Brown, Operations Director at Mitchell & Brown. "By offering a 7-year guarantee on our premium ranges for independent retailers, and offering UK-based customer service excellence, our retail partners can confidently sell the brand on quality, service, and longevity. With a decade of Mitchell & Brown experience, we know this drives recommendation, repeat business and profitable margins."

Mitchell & Brown offers an extensive range of premium TVs through independent retailers, designed to cater to a diverse set of consumer preferences and needs. The line-up includes screen sizes from compact 24-inch models, ideal for kitchens or bedrooms, through to impressive 75-inch 4K UHD Smart TVs, delivering breath-taking visuals suitable for home cinema experiences.

With near-borderless design elegance and sleek contemporary styling, each model is thoughtfully engineered to complement any home interior, ensuring both aesthetic appeal and superior performance. Every model in the premium range, from 24-inch screens to flagship cinema models, comes with a standard 7-year guarantee.

Mitchell & Brown’s unique market position helps independent electrical retailers to differentiate themselves from larger competitors. By offering exclusive access to the Mitchell & Brown range, retailers can confidently assure their customers of exceptional value, innovative features, and the reassurance of a comprehensive 7-year warranty, creating a loyal customer base built on trust and satisfaction.

For more information or to enquire about becoming a Mitchell & Brown exclusive retailer, please contact marketing@mitchellandbrown.co.uk.

Ends

Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.