New Business Development Manager Appointment

St Leonards-on-Sea based luxury electrical accessories manufacturer Focus SB appoints new Business Development Manager. East Sussex, United Kingdom, 2026-01-07

New Business Development Manager is appointed at Focus SB. A familiar face in the bespoke electrical accessories industry, Chris Pereira will be covering the Midlands and Home Counties in his new role.

Chris Pereira’s career journey began with three years of study in electrical and electrotechnical engineering at college. He then worked as a teacher for students with special needs while continuing to search for an opportunity within the electrical industry.

For eight years, Chris worked as an electrician for a small, private firm that offered a diverse range of projects, from residential homes to large-scale football stadiums. This experience allowed him to build valuable electrical and customer support skills, which contributed to both his professional growth and drive for new challenges.

In March 2020, Chris was presented with a unique opportunity to join the KNX industry. This marked a significant shift in his career, as it transitioned from hands-on electrical work to a more desk-based role, requiring extensive upskilling in technical products. In his role as a Technical Support Assistant, Chris provided a wide range of support to customers, primarily integrators in the KNX industry. After nearly three years, he decided to leverage his electrical and technical expertise in a sales role, which he felt would provide him with a competitive edge in the field.

Since 2022, Chris has worked in sales and business development, focusing on both KNX and 230V systems, with a particular emphasis on KNX. His primary goal has been to deliver exceptional sales and technical support to customers while fostering strong relationships with industry professionals.

Chris says: ‘I am fortunate to be part of an industry that is continuously evolving, presenting new challenges and opportunities for growth.

‘Travelling and networking are passions of mine, and my new role has given me the privilege of doing both. I am excited to join Focus SB as part of their business development team. Focus SB is a company I’ve admired for many years, known for its high-end product range and exceptional customer support. This presents a fantastic opportunity for me to collaborate with like-minded professionals as we work together to advance and expand the company.’

He continues: ‘Having worked with companies specialising in both mechanical and intelligent accessories, I have developed a diverse skill set that I believe will add significant value to the team at Focus SB. With our combined expertise, I am confident that we will continue to grow and succeed together.’

Chris concludes: ‘It’s a fantastic opportunity to join a team that truly demonstrates dedication, care, and passion for what they do. Thank you to everyone at Focus SB for the warm welcome over the December period.’

Focus SB MD, Ciaran Mitchell comments: ‘I’m very pleased to welcome Chris to our team as our new Business Development Manager. I’ve had the pleasure of working closely with Chris in the past, and I’m confident that his experience in home automation will further strengthen our sales team as Focus SB enters its next phase of expansion and innovation.’

Ends

Editors notes

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of premium electrical wiring accessories, blending traditional artisan techniques with the latest technology; specified for world class hospitality and leisure resorts, prime residential developments, heritage buildings, royal residences, superyachts and commercial projects both domestically and internationally.

King's Awards for Enterprise winner for excellence in International Trade in 2023, Focus SB made history in its industry in 2017 when the company became the first and only British and European manufacturer to gain CQC factory accreditation to supply and sell wiring accessories directly from Europe to China, also gaining full CCC licence for all of its products for the Chinese marketplace.

The company’s specialist capabilities include electrical accessory design, development and testing; bespoke metal plate design and manufacture; specialist metal finishing and complex supply chain project management. Focus SB commenced trading in 1979 and exports to Asia, the Middle East, Malta and West Africa. Projects include Aspen at Consort Place, Twenty Grosvenor Square, Belmond Cadogan Hotel, Corinthia London, Royal Lancaster London, Chelsea Barracks, No.1 Grosvenor Square, The Glebe, Hampton Court Palace, Windsor Castle, The Londoner Macao and Pudong Airport Satellite Terminal VIP lounges.

Focus SB is committed to reducing its carbon footprint by taking all appropriate measures to minimise any impact on the environment throughout the business from operational to manufacturing processes. The company's green energy investment plans have included solar panel, LED lighting and electric car charging points installation. Laser marking technology enables Focus SB to offer a standard alternative to screen printing, for improved fine detail quality and to significantly limit the use of environmentally damaging consumables and reduce waste.

Focus SB is a Disability Confident Employer since 2017 and is committed to creating equal opportunities and a diverse and inclusive workforce, seeing the company work closely with local charity Little Gate Supported Employment for over four years.

UK press contact: Suzi Baker, SB PR Consultancy suzi@suzibaker.com