Introducing niva: The high-impact pot range engineered to drive sales and maximise retail space

Embargo: 1st of September 2026

Sustainable plant pot innovator elho has today announced the launch of niva, a new addition to its basics portfolio developed in response to growing demand for affordable, design-led gardening products.

As consumer spending becomes more considered, everyday gardening essentials such as plant pots must work harder on shelf. Niva answers this need, offering a strong balance of design, durability and affordability - positioning it as a high-volume, high-rotation line within the core product assortment.

Niva brings a fresh perspective to the basics segment.

• High quality, accessible price point positions Niva as a true entry-level hero product
• Design-driven essentials – a modern, faceted deco aesthetic elevates it beyond standard utility pots
• Neutral, on-trend colourways of anthracite and mushroom beige ensure broad consumer appeal
• Durable, all-season performance – frost-resistant to -20°C and UV-stable for year-round use
• Sustainable credentials – made from 100% recycled plastic, supporting eco-conscious purchasing decisions

 Together, these features create a product that combines practicality with design appeal, helping retailers meet consumer demand for affordable, style-led gardening products.

Designed for flexibility

Niva has been designed as a fully merchandisable system, not just a standalone pot.

• 11 sizes (14cm–47cm) to cover all planting needs, from small indoor plants to large outdoor shrubs
• Matching saucers for easy add-on sales and improved basket value
• Compatible stands and display solutions to enhance in-store presentation
• Cohesive design language across the range to support multi-buy purchasing

This complete set enables retailers to build impactful, easy-to-shop displays while maximising cross-selling opportunities.

More sales per m² – why stock niva

Niva is designed with retail performance in mind.

·       Designed to sell quickly, with a stylish look that helps it outperform standard basic pots

·       Makes better use of retail space, with coordinated stands and displays to boost sales per m²

·       As with all elho products, niva offers a clear step-up from terracotta, thanks to better durability and strong sustainability credentials

·       Easy to increase basket spend with matching saucers and accessories for simple upsells.

In addition, niva’s lightweight, durable construction reduces breakage and handling issues compared to traditional terracotta, improving operational efficiency in-store and consumer trust.

Sustainable by design

Like all elho products, niva is underpinned by strong sustainability credentials.

• Elho is a B Corp certified business
• Made from 100% recycled plastics and is 100% recyclable once it’s no longer needed
• Produced using renewable energy from elho’s on-site wind turbine
• Up to 6x lower CO₂ emissions vs terracotta alternatives

Combined with its durability and long lifespan, niva presents a future-proof alternative to traditional materials - offering consumers an affordable yet stylish solution, while enabling retailers to benefit from stronger margins thanks to its competitive cost price.

Availability

Niva will be available from 1st September 2026, those wishing to find out more or to stock niva should contact their local elho representative, or fill out this contact form. 

Ends

Editors notes

elho is a plant pot innovator on a mission to inspire as many people as possible to surround themselves with greenery and nature. It does this through creating beautiful, sustainable plant pots and accessories, both for inside the home and for outdoor spaces, whether you have a garden, patio or balcony. Designed to make plant care easy and accessible for everyone, its wide range of products feature clever innovations, such as built-in water reservoirs and invisible wheels, and are created with style at the forefront.

The family business was founded in 1964 and since 2019 elho is proud to call itself a B Corp. As of January 2024, all of its products are made from 100% recycled plastic using wind energy, and are 100% recyclable. In addition, elho has an A-class TÜV certification for the use of recycled plastic.