le19M - a new venue in Paris/Aubevillier promoting art, fashion and design chooses SECUTIX to welcome all its visitors

le19M has opened its doors to celebrate the values of craftsmanship and exceptional know-how. Located on the border between the 19th arrondissement of Paris and Aubervilliers, in the north of Greater Paris, this unique 25,500 m2 site will host 11 Maisons d'Art, 600 artisans, a school, the Maison ERES and la Galerie du 19M. It also offers a rich events programme that reflects the versatile nature of the space.

To welcome visitors, le19M was looking for a ticketing solution that could adapt to the variable geometry of the venue and the evolution and diversity of its programming. The gallery is made up of three distinct spaces: an area overlooking Place Skanderbeg with a restaurant and shop designed in collaboration with La Réserve des arts and the 7L bookshop; a studio on the mezzanine level that can be used for recordings, presentations and showrooms; and, at the rear, a large space of 550 m2 with a height of 7.50 meters that can accommodate large-scale exhibitions, conferences and practical workshops.

Building an engaged and loyal audience and communicating regularly about the rich and ever-changing events taking place at the venue were essential to this project.

SECUTIX, a market leader in digital solutions for events, cultural and leisure venues, was the right solution, offering functionalities and technology to match le19M's needs. SECUTIX was able to meet the needs of a venue that was both innovative and long-lasting. The overall objective was to put the work of fashion & design artisans front stage in an urban area and in front of a wide audience.

"The S-360 solution appealed to us because of its agility, its wide range of functionalities and its ability to engage long-term with our audiences," explains le19M team. "During the implementation process, the SECUTIX team identified the functionalities we needed to make life easier for our staff and to improve the experience of visitors.”

The advanced functionalities implemented by la Galerie du 19M include:

• E-marketing with marketing campaigns, knowledge and development of the audience
• Remote use of the SECUTIX counting product for an off-site exhibition in Senegal
• Planned: creation of a loyalty programme, creation of a shop, interfaces, etc.

Marc Merpillat, Sales Director at SECUTIX, comments: "We have already demonstrated our commitment and expertise with major French players in fashion and culture. We are proud to support le19M in its mission to showcase the expertise and excellence of French craftsmanship. Our aim is to work with le19M to make this showcase in the heart of the 19th arrondissement accessible to as many people as possible, thanks to an intelligent, scalable ticketing system."

Since the launch of SECUTIX (October 2022), la Galerie du 19M has sold more than 30,000 tickets, 80% of them online.

Ends

Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360 and TIXNGO.

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About 19M 

9 like the arrondissement in which the building is located, at Porte d'Aubervilliers.

19 as a homage to Gabrielle Chanel's day of birth, and to one of the CHANEL’s lucky numbers, at the initiative of this great project that is le19M.

M for Métiers d'arts

M for Mode (fashion)

M for Main (hand), in a tribute to the artisans and their savoir-faire.

Designed to bring together 11 Maisons d'art, the Maison ERES and la Galerie du19M under one roof, a multidisciplinary space open to the public, le19M is a unique project housed in an equally unique building.