We Are Social promotes Christina Chong to CEO, Southeast Asia Chong will drive the agency’s expansion in the region, with a focus on innovation

12th July 2023: Global socially-led creative agency We Are Social has promoted Christina Chong to the position of CEO, Southeast Asia, with a remit to develop the agency’s presence in the region and build out new innovative offerings both locally and globally. 

Chong, who joined We Are Social in 2016, has been promoted from her position as CEO of Singapore. She will continue to oversee the agency’s Singapore office, which has a team of 90 people, and works with brands such as Samsung, Bandai Namco, Netflix, and Amazon. Chong will now also be tasked with leading growth efforts in the crucial Southeast Asia market, which is maturing at a rapid pace. 

With Singapore already a key hub for innovation at We Are Social, Chong will be looking to further build on this. This will include enhancing its virtual influencer creation and specialist production capabilities, extending its AI product offering, and developing XR (extended reality) products targeted specifically at brands in the media, fashion and luxury spaces. 

Chong will also continue to oversee Kobe Singapore - an award winning influencer agency acquired by We Are Social in 2022. She will work with Kobe’s local leadership to deliver world-class influencer marketing strategies leveraging Kobe’s patented AI technology. 

Before joining We Are Social, Chong was the managing director at Bates, CHI & Partners. She has held various senior positions at Bartle Bogle Hegarty Asia Pacific, as well as Ogilvy & Mather. Chong reports to Chris Adamson, We Are Social’s global chief operating officer, and continues to be based in Singapore.

Christina Chong commented: “Southeast Asia represents a real growth opportunity. It has a huge concentration of progressive and ambitious clients, a rapidly growing consumer base, and rising digital adoption. My role is to capitalise upon these elements with a two-fold strategy. We will continue to deliver creative and effective social media campaigns for clients, but also to develop innovative social offerings both for this increasingly digital savvy market, and for clients all over the world.”

Nathan McDonald, co-founder, and group chief executive, We Are Social added: “Christina has had amazing success since she joined We Are Social, building a 90-strong team with a passion for innovation. Southeast Asia is a vital market for us, as one of the fastest growing regions in the world, with forecasts for huge growth in consumerism and digital adoption - there’s a lot of untapped opportunity. We’re excited to see how Christina can take our presence in Southeast Asia and our innovation offering to the next level.”

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Editors notes

We are a global socially-led creative agency, with unrivalled social media expertise.

With over 1,300 people in 18 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.

We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.

We Are Social is part of Plus Company.