three rocks® Company Backgrounder - September 2023

three rocks® Company Backgrounder 

September 2023 

three rocks® is a people-first tech company specialising in creating solutions that enhance experiences, working with some of the UK’s largest restaurant brands such as Pizza Hut, TGI Fridays and The Big Table Group. Beyond hospitality, the company works with B2B clients across a multitude of sectors including wholesale, publishing and Internet of Things solutions. 

The three rocks® team have a collective 30 years in designing bespoke technology solutions driven by data collection and analysis which transform businesses by enhancing customer, employee, and user experience.  

Founded in 2023 following the merger of Adactus Ltd and Six Sevens Solutions Ltd, the company is on a mission to bring transformative end-to-end experience enhancement software and data-led solutions to the hospitality and wider business sector.    

From reservation and ordering to post-visit CRM systems, three rocks® has the in-house skills and team capacity to develop best-in-breed solutions, starting with its new flagship product, three rocks XMS. 

three rocks XMS is a totally modular experience management system which enables businesses to create a tailored CX tech stack to match their individual business needs. XMS offers businesses a pick and mix of cutting-edge technology including digital booking systems, self-service kiosks, restaurant order management solutions, and CRM and data analysis processes. Businesses benefit from a tailored suite of products that match their needs and budgets, and transform customer service, experience, and company growth. XMS is also flexible and can be tailored to suit any industry.  

three rocks® will be headed up by former owner and Managing Director of Adactus, Scott Muncaster, while both SixSevens Directors, Matthew Rawlins and Andrew Kaplan will take up the Chief Technology Officer and Chief Data Officer positions, respectively.   

Adactus Ltd, launched in 2001, was a specialist in software creation and implementation within the hospitality sector working with brands such as Pizza Hut, TGI Fridays and Byron Hamburgers, while SixSevens, renowned for its specialisation in data, was built on decades worth of collective experience in data collection and analysis. 

Both company’s senior leaders were instrumental in the merger which formed three rocks®, having been friends since working historically together at national restaurant chain, Pizza Hut, delivering solutions such as the chain’s first online ordering service – which now accounts for more than 70% of Pizza Hut’s sales. Before the pandemic, Scott, Matthew, and Andrew were already in discussions on how Adactus and SixSevens could work together to tackle some of the issues they were seeing within the hospitality and customer service sector.  

Following a hiatus in planning caused by the pandemic, Scott, Matthew and Andrew came to realise that a merger would be the most impactful way to bring the two brands together. The purpose of the partnership was to turbo-charge the skills, knowledge and experience of both brands, and the merger allowed three rocks® to create a brand new, joined-up offering to its customers.  

-- 

Ends

Editors notes

About three rocks®

three rocks® is a people-first tech company specialising in creating solutions that enhance experiences. The company has over 30 years of collective experience in designing bespoke technology solutions driven by data collection and analysis, helping to transform businesses by enhancing consumer, employee, and user experience.

The brand’s experience management solution (XMS) is truly modular, allowing clients to utilise flexible solutions that are right for their business needs. The individual solutions include booking, ordering, inventory, CRM, strategy, kitchen management and business management. XMS is flexible and can be tailored to suit any industry.

three rocks® work with some of the UK’s largest restaurant brands such as Pizza Hut, TGI Fridays and The Big Table Group. Beyond hospitality, the brand works with B2B clients across a multitude of sectors including; wholesale, publishing and Internet of Things solutions.