Ariba Ariba! Choose New Planet-friendly Cactus Leather Trainers!

If you have embraced a vegan lifestyle for ‘Veganuary’, a brand-new, footwear innovation means you can also extend your new principles to your wardrobe and do even more good for the planet, by wearing truly amazing cactus leather trainers.

Family business, Cocorose London, has launched a ‘Kew’ range of ‘plant-powered’ trainers that encompass this vegan, eco-friendly material.

This plant-based, planet-considerate leather sits atop a vegan sole with its own eco-twist.  The rubber actually contains 30% cork, which has been recycled from used wine-industry corks. 

This exciting Kew vegan range is available in five different options of low-top, handmade trainers. All stay true to the brand’s ethos of producing the most comfortable footwear in the market, with an indulgent degree of foot cosseting, plus a contoured footbed.  

Four of the low-top trainers are in off-white cactus leather and are distinguished by a coloured heel tab.  This is available in Beige, Marine Blue, Bordeaux and a Mostaza yellow.  The fifth trainer is a versatile, sleek all-black.  All will provide owners with a real talking point, when worn in the office, at social occasions or just when out and about, day to day.

All Kew trainers come with recycled polyester, effortless beige laces and bear a slightly speckled, eye-catching sole, thanks to the recycled cork element. Priced at £145 they come beautifully packaged in a Cocorose London recyclable Plant-Powered cardboard box.

You don’t have to be vegan to want to adopt these trainers, particularly if you like to make planet-protecting lifestyle choices.  This range is also helping one of Earth’s natural stars – the cactus plant – to be supported as a crop.  Cacti are natural carbon sinks and a 14-acre cactus plantation absorbs and extracts around 8000 tons of carbon from the atmosphere. Cacti do not drink up vital water resources, can survive drought conditions and help rejuvenate surrounding soil for other crops. Their cultivation supports local communities in Mexico.

The new Kew trainers are on sale at www.cocoroselondon.com and orders for boutiques and other outlets, who want to provide customers with a fantastic reason to buy something new and innovative, can be taken on 020 3146 8806.                                              

Notes to Editors

The Kew cactus leather range is another innovation milestone for Cocorose London, whose founder, Janan Leo, launched the foldable shoe, in 2007. The brand has spent months learning how to work with this ground-breaking plant-based leather, to bring it to the mainstream UK and global footwear markets.  Its endeavours have been fast-forwarded thanks to a grant from Innovate UK – the UK’s innovation agency.

The launch of the range was the next big step in the sustainability journey of a brand that already has shoe recycle and plant-a-tree schemes and which is a firm advocate of slow fashion and small-batch production. 

A podcast about the new range and the story behind it can also be found at https://bit.ly/3Nsyytp                                                                                                         

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Editors notes

Cocorose London is a brand making exquisite flat ballet pumps, sandals, boots, loafers and trainers, all coming with exceptional levels of comfort due to the features built in to them, the leathers and textiles used and handcrafting at every stage. Some are also hybrid shoes, which fold, if required, so they can be carried in a zipped purse and worn when the foot need a little luxury.