Good Food, the UK's Largest Food Media Brand, Partners with Tower to Launch Exclusive New Collection

Good Food, the UK’s largest media brand with an average of 75 million website visits for the past 12 months, is set to make a significant impact in the small cooking appliance and housewares market through its partnership with Tower. This collaboration will introduce a range of well-developed SDA alongside complementary housewares. The comprehensive range will cover all key product categories, covering six distinct groups: Food Prep & Juicing, Cooking Appliances, Storage, Air Frying, Cookware and Tools & Gadgets. The Good Food range caters to all kitchen needs, ensuring the preparation of flavour-filled, varied meals with ease. Offering both functionality and style, these products are perfect for home cooks looking to enhance their skills or simplify everyday meal preparation.

Good Food has been the home cooks’ choice for over 35 years, and paired with Tower’s SDA and Houseware expertise, the range is sure to be popular. Tower is also a UK brand with real heritage and longevity, gaining trust with its high-quality products and exceptional value for money. This dependable high street name combined with Good Food, creates a powerful partnership to deliver a high-quality range of products.

To maintain and grow that trust further, all Good Food in partnership with Tower products have been awarded with the ‘Tried, Trusted and Tested’ guarantee. All products have undergone vigorous rounds of testing by Good Food’s food experts to meet the highest standards and ensure satisfaction after every use.

Developed and tested in the Good Food Test Kitchen, the product range integrates seamlessly with Good Food’s extensive recipe library.

Good Food is deeply passionate about this range and is committed to driving its success as much as possible. One way this is being done is through their extensive marketing package across their high value marketing inventory. Consumers will be incentivised to purchase a Good Food with Tower product with a free 3-month subscription to the Good Food app which will open doors to a whole host of additional benefits for them. This will be supported through a multi-channel marketing schedule across multiple months on Tower’s key channels and Good Food’s extensive media estate.

The Good Food in partnership with Tower collection is expertly curated to cover six categories, each designed to meet the everyday needs of modern families: Food Prep & Juicing, Cooking Appliances, Storage, Air Frying, Cookware, and Tools & Gadgets.

Air Frying & Cooking Appliances

The range features multiple air fryer models, including dual-basket fryers with capacities from 8 to 11 litres. The GF17015 Hybrid Basket & Oven Air Fryer is a standout, with the product offering a multi-function way of cooking to suit all culinary needs. Additionally, the cooking category offers multiple solutions for various meal requirements, such as the GF16011 6.5L Digital Slow Cooker. Crafted from stainless steel, it is ideal for creating comforting family meals like stews, casseroles, and is a one-pot solution. For smaller households, there is a 3.5 litre version, perfect for more those smaller family units or individual portions. All appliances are designed to complement the Good Food recipe library, which boasts over 15,000 recipes, making them an excellent choice for both beginners and experienced chefs.

For soup lovers, the GF12069 1.6L Soup Maker offers a sauté function, enabling smooth preparation of soups, broths, and juices in large quantities, making it ideal for both family meals and batch cooking. Meanwhile, the GF16012 Electrical Dutch Oven delivers outstanding performance for slow cooking and roasting. With a 5.5-litre cast iron pot, it is designed to ensure even heat distribution and excellent retention, while the enamel coating prevents food from sticking. With 12 different presets, this appliance makes preparing meals simple, and as it is dishwasher-safe, the clean-up is easy too!

Tools & Gadgets for Every Kitchen

The collection extends beyond cooking appliances, offering an impressive range of kitchen tools and gadgets. The GF876009 Digital Talking Kitchen Scale revolutionises food prep with its hands-free, voice-controlled operation. Its functionality includes adjusting units, setting volume, and resetting it all without having to touch a button, making it both hygienic and convenient.

For precision cutting, the GF851062 5-Piece Knife Block blends practicality with design. The stainless-steel blades easily cut through anything from tough root vegetables to delicate de-boning of fish. After use, they can be safely stored in the sleek block with a modern black powder-coated finish that is sure to add a stylish touch to any kitchen.

For all other gadget needs, the GF832252 6-Piece Utensil Set and GF832253 4-Piece Gadget Set offer everything needed for a wide range of culinary tasks, from flipping spatulas to pizza cutters. Made with stainless steel and silicone handles, these tools provide both durability and ergonomic comfort.

Storage Solutions

Having a cohesive and stylish countertop is always important, but organisation should never be neglected. To keep your kitchen organised, the GF847080 4-Piece Food Storage Set offers versatility with three different-sized containers, each featuring airtight lids and weighted bases to ensure freshness. Whether for pantry staples or leftovers, these storage solutions maintain top-notch quality for everyday use.

This is just a selection of what collection offers, with even more items adding to the comprehensive suite of kitchen essentials available. Passionate about all things kitchenware, Good Food in partnership with Tower have designed all products to ensure efficiency, convenience, and style, helping you make every meal a success.

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Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.