The Filarmonica Arturo Toscanini Chooses SECUTIX To Drive Digital Transformation And Audience Engagement in Italy

A landmark collaboration marks SECUTIX’s entry into the Italian symphonic market, expanding its cultural client portfolio across Europe.

The Filarmonica Arturo Toscanini, one of Italy’s most prestigious symphony orchestras, has chosen SECUTIX as its new ticketing and audience management partner. This collaboration represents a key milestone for SECUTIX, opening a new market segment in Italy and strengthening its presence among leading cultural institutions across Europe.

Founded in 1975 in Parma, the Filarmonica Arturo Toscanini is recognised as one of Italy’s foremost symphonic ensembles. Inspired by the enduring values of Arturo Toscanini – rigour, talent, creativity, and community commitment – the orchestra is celebrated for its pursuit of excellence across genres, from classical to contemporary, and from intimate chamber performances to major symphonic productions.

“The partnership with SECUTIX marks a significant step forward in our digital evolution,” said Davide Beretta, Head of Strategic Development at the Filarmonica Arturo Toscanini.“By integrating innovative ticketing and audience management tools, we aim to enhance our connection with audiences, streamline our internal processes, and take greater ownership of our data.”

Through the implementation of S-360 and S-Pay, SECUTIX will empower the Filarmonica Arturo Toscanini with a fully digitalised ticketing and payment ecosystem.

● S-360, SECUTIX’s open cloud-based ticketing and audience management platform, will enable the orchestra to sell tickets across multiple channels, manage seating plans and subscriptions, and gain actionable insights into customer behaviour through native advanced analytics and CRM tools.

● S-Pay, SECUTIX’s integrated payment solution, will simplify and secure all payment operations, offering a unified experience across online and box-office channels while providing real-time visibility and control over transactions.

The collaboration officially went live in June 2025, marking the first deployment of the SECUTIX S-360 platform by a symphony orchestra in Italy - a pioneering step that paves the way for further expansion into the Italian cultural sector.

“We are proud to welcome the Filarmonica Arturo Toscanini to the SECUTIX community,” said Gianni Pisano, SECUTIX Professional Services Manager. “This partnership demonstrates the growing appetite among Italian cultural institutions for digital transformation. It also represents an exciting opportunity for SECUTIX to bring our expertise in audience engagement and data-driven marketing to Italy’s rich musical and cultural landscape.”

With this new partnership, SECUTIX continues to advance its mission of supporting cultural organisations worldwide in building stronger, smarter, and more connected relationships with their audiences.

Ends

Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, TIXNGO and S-Pay.

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