NEXT-GEN SLIME HITS THE UK - GUI GUI REINVENTS SLIME FROM GROSS-OUT TO GLOW-UP

Gui Gui, the new slime sensation, is launching in the UK as the must-have toy of the season.

Arriving in stores nationwide and online from July 2025, there are two game changing slime sets to discover: Gui Gui Single packs (RRP £9.99) and an exclusive Gui Gui Shimmer Deluxe Duo Pack (RRP £19.99).

Taking inspiration from multi-step beauty routines, the collection comes in four tactile textures: Gloss, Clear, Butter, and Cloud – each in stunning colours and beauty-inspired scents.

The groundbreaking concept combines the booming multi-billion beauty industry with the viral slime trend, which has amassed over 78 billion views on TikTok.

Designed to keep kids - especially girls, who now stop playing with toys earlier – engaged in the toy space for longer, Gui Gui combines Gen Alphas interests in self-expression and beauty trends into an age-appropriate play experience.

“We worked closely with our slime scientists to develop a slime with a long stretch, buttery smear, soft drizzle and glossy hand feel that slime lovers are obsessed with,” said Audrey Freda Tam, Design Director at Moose Toys.

“We also beautified our scents by taking inspiration from trending perfume mists. Instead of going for typical “toy aisle” scents, we looked to the cosmetics world for inspiration. It’s modern arts and crafts and beauty-style play in one ‘next generation’ slime.” 

Gui Gui key features include:

• Unboxing with surprise elements: scented slimes, mix-in textures, glow-up charms, collectible figurines, and cosmetic-style display jars.
• Semi-blind collectability: 13 varieties to find, including a limited edition “Over the Rainbow” Gui Gui.
• Five-step slime styling process for ASMR+ play.
• Four slime textures - cloud, gloss, butter and clear.
• Twenty-five scents to discover over S1 including coconut waves, Jasmine and sweet citrus.
• Sealed packaging ensures fresh, repeat play beyond first unboxing.
• The exclusive Gui Gui Shimmer Deluxe Duo Pack features two iridescent slimes and pearl bead boosters for luxurious sensory play.

Gui Gui is ready to become the must-have of the summer for tweens.

The range will be available at Smyths Toy Superstores, The Entertainer, Tesco, Amazon, Argos, and Very from July.

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Editors notes

Moose Toys

Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting.

Australia might be our Moose family home, but with a 600+ strong team dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide!