International Women's Month: Empowering Women in the Card Trading Community

In the world of trading cards, women have played pivotal roles as collectors, traders, artists, and entrepreneurs, shaping the landscape of this thriving community. Tara and Sam from She Scores Cards have continually demonstrated their dedication to promoting diversity within the card trading world.

Tara and Sam collect women's football cards, specialising in football, which they believe only became more widely available in 2022. Tara says, “As the rise in coverage and popularity of women’s sport, in particular football grows, I feel it’s important this is reflected in the sports card market. She Scores Cards are proud to be representing women in the hobby”. 

Both women started collecting various items before cards, such as stickers, and even shoes, but found their interest drawn to women’s sports cards.

Sam says that a card’s value depends on two key areas, “the popularity of the player and the condition of the card.” Sam and Tara own various cards graded at a PSA 10, some feature personalised autographs of the players, and can be as rare as one of three in existence.

Tara started She Scores Cards after noticing a lack of women’s football cards. A friend empowered her to start selling the cards that she wanted to see herself, and one of her biggest supporters has been the London Card Show; “It’s important to create an inclusive environment where everyone feels welcomed. We always make sure there is a table for Tara and Sam at the show, as they are part of what makes The London Card Show so unique and diverse,” says founder, Harry Reynolds. 

As the largest trading card show in Europe, it’s no surprise that the event unites such a diverse and fast-growing community, expanding from around 40 attendees in 2021 to over 4,000 in 2024. The London Card Show is set to return for its twelfth show across the weekend of the 11th and 12th May, with over 500 vendor tables featuring the likes of Pokémon, Football, Formula 1, Basketball, Yu-Gi-Oh, Lorcana, Magic: The Gathering, One Piece and more! 

Ends

Editors notes

Welcome to the London Card Show - The Ultimate Event for Card Enthusiasts! 

Founded in 2021, the London Card Show was set up with a singular mission: to bring card collectors of all types under one roof. What initially began as a gathering of 10 tables and 40 attendees has since blossomed into a spectacular weekend-long event, attracting over 4,000 enthusiasts from across the globe. Our journey has been ignited by your passion, and we are honoured to be recently crowned the UK’s Card Show of the Year - a true testament to the incredible card community!

About Harry Reynolds, Founder & CEO of the London Card Show

Harry Reynolds, a natural-born entrepreneur, embarked on his journey at a young age, continually seeking innovative ways to seize opportunities and bridge market gaps. His passion for trading cards began during university, where he turned a £10 investment into an impressive £10,000 after discovering the value of cards. Harry's YouTube live streams and TikTok presence catapulted him into the UK card community, where he gained recognition for his unique trading card mystery box breaks. With unwavering determination, he pioneered the London Card Show, and saw it evolve from a small gathering to Europe's largest card event. Harry's dedication has led to global recognition, and he remains committed to fostering a welcoming and inclusive card community for enthusiasts of all backgrounds.

About Katie Hughes, Chief Operating Officer at the London Card Show

Katie Hughes, driven by a passion for creativity ignited during her school years, found her true calling in the world of marketing. After a marketing degree at university and six rewarding years within Hard Rock Cafe's marketing department, she embarked on a remarkable journey with the London Card Show. Initially unsure of what to expect from the card industry, she quickly fell in love with it. Her marketing strategy thrived on ingenuity, emphasising community engagement over traditional methods and achieving an exceptional 7% engagement rate, far surpassing industry standards. Her dedication and vision were instrumental in propelling the London Card Show to unprecedented success, doubling attendance and vendor tables within a year. Her dedication to her role, her family's support, and her commitment to the event's success have made her an indispensable asset to the London Card Show's remarkable transformation.