Choose Vegan Friendly Be at One for Compassionate Glamour ..... Empower Your Beauty
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Read Time: 4 mins
Be at One is the definitive vegan make-up brand. It’s the brainchild of vegan campaigner Heather Mills and Milena Thacker, the make-up artist and model.
The Be at One collection, which is available via www.be-at-one.com is specifically designed to be gentle and nourishing on the skin without using any animal derivatives.
Heather Mills said,
“Be at One combines beautiful make-up with vegan integrity. The name is from being at one with the planet, yourself and animals. I have wanted to create a vegan make up brand for over two decades and finally found the perfect business partner in Milena.”
Standard make-up typically employs animal products that are disguised using technical names.
For example, shark liver is called squalene and can be used in skin products, pig fat is called glycerine … and can be found in lipstick and even toothpaste…… crushed female beetles that produce the red in bright lipstick, is known as carmine.*
Heather continues,
“Make-up brands need to be clear about the ingredients they use. After all, our skin is our largest organ. Incorporating animal products, and trying to disguise them, is disrespectful to the humans using the make-up and the sentient beings sacrificed for our vanity.
“Be at One represents a movement towards compassion and sustainability. With an increasing number of consumers embracing a vegan lifestyle, the demand for cosmetics free from animal derived ingredients is skyrocketing. This demand reflects a growing awareness of the impact our choices have on animals, the planet, and our own well-being.”
The Be at One make-up collection is formulated and manufactured in Italy to the highest standards. The range is entirely free of all animal products and derivatives, and none of the individual ingredients or finished products have been tested on animals.
Milena, who has directed the formulation of the brand, said,
“Our quest for vegan ingredients has not compromised the professional standard and beauty of the brand. It has only added to its quality and appeal. I’ve worked with make-up my entire career.
Be At One is exceptional in the way it looks and feels on the skin. And it outperforms most other make-up on the market without using any animal products.
There is no question, Be at One is the future of make-up.”
Ends
Editors notes
Notes to Editors:
For more information, images and review products please contact Karin Ridgers info@mad-promotions.com.
About Be at One
We love beautiful make-up that is good for our skin. We also like the idea of all sentient beings living in harmony. Be at One is a vegan make-up brand that keeps these two premises at the heart of all that we produce.
For further information, please go to:
www.facebook.com/beatonemakeup
www.instagram.com/be.at.one.beauty/
The collection comprises of 26 products in 9 sections:
Shades: To Be Fair, Light Touch, Middle Child, Deep Feelings
This light, yet nourishing BB cream with SPF30, cleverly evens out skin tone.
Shade: Chic Black.
A volumising, high-definition mascara that stays put for up to 24 hours.
Shades: Punk Pink, Bold Red, Pink Crush, Morello.
Hydrating and easy to apply, this non-sticky gloss is colour-popping perfection.
Shades: Fair Play, Light Relief, Mid-Tone, Deep Sea.
An easy-to-blend matte concealer that will brighten your complexion.
Shades: Think Pink, True Red.
Smooth and richly pigmented, pucker up for the perfect, high-intensity matte pout.
An extra smooth pencil that delivers an intense, rich colour.
Shades: Fair Game, Feather Light, Medium Build, Deep Love.
This creamy, soft powder with SPF15 gives a smooth, flawless finish.
Shades: Ash, Sweet Chestnut, Conker.
A perfectly pigmented pencil that creates a well-defined brow.
Shades: Liquorice, Coffee Bean, Butterscotch, Sweet Biscuit, Frosting.
One dreamy palette of five matte shades that are silky perfection.
Heather Mills
An early adopter of a fully vegan lifestyle, Heather is buzzing with excitement at being able to bring to life an incredible vegan make-up brand that doesn’t cost the earth.
In 1993 Heather lost her lower leg in a traffic accident. Fighting infection, she put herself on a vegan diet. So successful was this new lifestyle in restoring and maintaining her health, she went on to found V-bites, an international, multi-award-winning, plant-based, vegan, ethical food company.
Heather also champions numerous charities, campaigns and good causes, and is the fastest disabled female on the planet – a record she achieved on skis. She was wearing lipstick at the time!
Milena Thacker
Milena has worked in the fashion industry all of her adult life, first as an international model, then as a make-up artist.
Building on her passion and extensive knowledge of cosmetics, Milena turned to product development. With the Be at One line, she has ensured that the quest for vegan ingredients has not compromised the professional quality and beauty of the brand.
Milena is convinced that a vegan lifestyle brings huge health benefits, particularly with regards to dewy skin and sparkling eyes. She is also a woman who knows the power of a great lip gloss!
* Heather has been a patron for the camping charity Viva! for almost 20 years and they list more details here of animal derived products in cosmetics.
