Tower proud to announce three new members to the Air Fryer Family

The UK’s fastest-growing SDA brand is introducing three new additions to their Vortx range

Tower, the UK’s leading brand for SDAs, is delighted to announce the latest additions to their bestselling range of air fryers. Once again leading the way with sales of more than 2 million in the UK alone, Tower has continued to invest in the biggest consumer trends.

With the cost of living crisis and energy saving at the forefront of consumers’ minds, Tower have looked to stay ahead of the curve by combining energy efficiency with convenience and high-quality meals.

The all-new air fryers have been crafted with Tower’s industry-leading Vortx air frying technology. Featuring rapid air circulation to cook food 30% faster than a conventional oven, with 99% less oil for the healthiest family mealtimes.

 Tower’s brand new Vortx Eco Dual Drawer Air Fryer is perfectly designed to minimise cooking times and streamline the cooking process for families. With two separate baskets, measuring at 5.2L and 3.3L it is possible to cook multiple food types at once, ensuring deliciously crispy chips and juicy steaks with ease. Four cooking options give more choices to consumers, with the appliance able to roast, grill, bake and fry.

Consumers can also save time and energy with the Vortx Vizion 9L Dual Basket Air Fryer. Built-in viewing windows allow for a sneak peek at food whilst it is cooking, removing any need to open the drawers, letting heat escape and extending the cooking time. Built-in viewing lights help consumers to see food more clearly, providing a more accurate idea of when food is ready whilst 10 cooking pre-sets including fish, sausages, chips and even cakes provide a variety of options.

The third and final new air fryer is the Vizion Express Dual Compartment 11L air fryer. With two individual 5.5l drawers, the generous capacity allows for more cooking options, whether consumers are creating larger meals or trying to cook separate food types. A built-in sync cook function adds further convenience as various food types can be ready together despite having different cooking times. The air fryer even has its own recipe book so consumers will never be stuck for cooking ideas.

Rob Sutton, Managing Director and owner of the Tower Housewares brand, “Air Fryers are giving customers a new way of cooking their meals quicker, and healthier. We are always looking for ways we can add more functionality to our products. These three new air fryers are a combination of our most popular air fryers.”

These new members of the Vortx family will make cooking easier and revolutionise mealtimes. Browse the full Vortx range at https://www.towerhousewares.co.uk/

View the new air fryers here:

Vortx Eco Dual Drawer Air Fryer T1099 - Link

Vortx Vizion 9L Dual Basket Air Fryer T17100 - Link

Vizion Express Dual Compartment 11L air fryer T17102 - Link

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Editors notes

Iconic and British, that’s Tower. We are proud to have over 100 years of experience in manufacturing and design excellence, providing homes with everyday kitchen essentials.