Tower Launches New and Enhanced Floorcare Range for 2022
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RKW’s leading brand – Tower - has released its new and enhanced Floorcare range, ready to meet customer demands over the key Spring Clean sales period. Covering all dominant Floorcare categories, Tower has introduced intuitive new models for Cordless and Corded Vacuuming, Carpet Washing and Steam Cleaning.
Tower’s product development team has heavily invested in its Floorcare tooling, research, development and QA to create a highly competitive range of products with outstanding performance and value for money. The brand recognises the importance of producing quality, competitive products in the economic climate that is currently affecting consumers and retail customers in the UK.
According to Mintel, inflation and rising costs of living will see consumers shift towards multi-purpose cleaning products in 2022. Tower has evolved its Floorcare range to meet this growing need for value; new Cordless and Corded Vacuums provide 3-in-1 cleaning functionality and come packaged with an abundance of interchangeable accessories that each serve a fundamental purpose in cleaning around the home.
The VL Series is Tower’s next-generation of Cordless Vacuum Cleaners. Featuring a myriad of operational features and consumer benefits, the range simplifies household chores for an increasing number of time-poor individuals and families.
Innovative 3-in-1 cordless design removes restriction and strain from vacuuming – users can simply vacuum carpets, floors and hard-to-reach areas of the home with the long, lightweight stick vacuum mode or detach the handheld component to easily vacuum stairs, car interiors or upholstery with the handheld cleaner.
The VL40 Pro Pet Cordless 3-in-1 Vacuum Cleaner is the perfect mid-tier model for high-performance at a competitive price, boasting an impressive runtime, dust capacity and fast-charge capabilities. Offering an attractive trade-up package, the VL50 Pro Performance Cordless 3-in-1 Vacuum Cleaner features enhanced performance with brushless motor for increased runtime, pickup power and battery longevity.
All VL Series batteries are removable for convenience, complete with a power level indicator on the battery pack as opposed to the vacuum – making it clearer for users to see once fully charged. Each model also bundles in a compact wall mount to neatly store the vacuum away after use.
Tower’s AquaJet Plus Carpet Washers use powerful aqua jets to revitalise and restore carpets around the home. The new TSC10 AQUAJETPLUS Spot Pro Cleaner makes it easier to neutralise carpet odours, refreshing the look and smell of carpeted surfaces with a variety of intuitive functions. Its 2-in-1 spot tool evenly distributes the focused cleaning solution and sucks up spillages on contact to keep carpets clean, complete with two water tanks to separate clean and dirty water for convenience.
Escalating multi-functionality through to steam cleaning, Tower’s RSM10 10-in-1 Steam Mop with Detergent Floor Head comes with ten accessories to enhance the daily cleaning routine. The multi-purpose design works upright or handheld to tackle tough grease, grime and stains on surfaces around the home. It also comes with a detergent floor head tank, combining powerful steam cleaning with detergent to leave floors smelling fresher.
All products in the Tower Floorcare range are designed to be lightweight and portable, making it even easier to create a fresh, clean environment by effortlessly carrying the vacuums, carpet washers and steam cleaners around the home.
Further influencing the need for multi-purpose cleaning products is the significant increase in the demands of pet owners since more people began working from home. The Pet Food Manufacturer’s Association (PFMA) recently confirmed that over 3.2 million households in the UK now have a pet since the pandemic and therefore, the market has seen a drastic increase in demand for pet-friendly cleaning products.
The VL Series Cordless, XEC20 Plus Corded Vacuums, TSC10 Aqua Jet Plus Spot Pro Cleaner and the RSM10 10-in-1 Steam Mop all feature functions and accessories specifically designed to tackle pet residue and odour. Pet vacuums include a turbo brush that picks up deeply embedded pet hair with ease, while the carpet washers effortlessly remove unpleasant pet odours lingering on fabric surfaces, leaving all carpets and furniture looking and feeling clean and fresh.
The new and enhanced Tower Floorcare range is available now via RKW Ltd. Explore the fantastic range of products and special offers for Spring Clean online via rkwltd.com.
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Editors notes
Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £180m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.
