Home and garden agency launches inaugural Trends Report to celebrate fifth anniversary

Home, garden and lifestyle PR agency, Honest Communications, has launched its first annual Trends Report to celebrate its fifth anniversary.

The Derby-based business, which was founded by managing director Holly Daulby in 2018, has introduced the inaugural publication to help brands keep their fingers on the pulse and power up marketing activity for the year ahead.

Featuring the team's expert predictions for 2024, it explores trending topics across the world of interior design, gardening and grow your own, as well as the sustainability and lifestyle sectors.

Readers can expect insight on everything from colour drenching and curved lines to maximalist design and sanctuary spaces, as well as giving businesses the inside scoop on upcoming trends, so they can plan their PR and social media activity accordingly.

Holly commented: “This is such an exciting time for us at Honest. Five years is a huge milestone, so it feels fitting to mark the occasion with the launch of our first-ever Trends Reports. One of the things that makes Honest so unique is the expertise and industry insight that we gain from working with so many leading brands in the sector, so we’ve used this to create the report and ensure our client’s content is always on trend.

“We hope that our Trends Report will help other brands in the sector to inform their marketing plans and provide an interesting sneak peek at what’s to come in 2024.”

To coincide with the launch of the Trends Report, the agency has also unveiled its new website, which features a fresh rebrand and case studies from its extensive portfolio of home and garden clients.

Holly added: “Our old website served us well over the years, but as we celebrate our fifth anniversary it felt only right to give it a refresh, to reflect who we are as an agency today, our values and what we do for our clients.”

Since being founded five years ago, Honest Communications has expanded to provide PR, social media, brand voice and content creation services to a range of big-name clients, including WOLF-Garten, elho, Cobra, Henchman, Wilkinson Sword, CJ Wildlife and Seedball.

The team itself has also grown rapidly to meet the increased demand, having recently welcomed three new members and is actively recruiting for a Junior Account Executive.

“It is quite something to look back over the past five years and see how far Honest Communications has come. What started off as a solo project has grown and flourished into a go-to agency that works with some of the best brands in the business and achieves incredible results for them, all while having a bit of fun in the process. I can’t wait to see what the next five years have got in store!” summarised Holly.

The Honest Communications Trends Report 2024 is available to download via the Honest Communications website.

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Editors notes

We are the go-to agency for brands in the home, garden and lifestyle world and for good reason. We have bucketloads of experience, our contacts list reads like a who’s who of the leading media, and we’re the perfect blend of creativity and strategic thinking.

We work closely with our clients to devise tailored strategies to help them achieve their objectives, whether it’s through securing features in national newspapers, making sure quotes from their teams endlessly pop up in online articles, giving social media profiles out-of-this-world growth, or ensuring the right people (and loads of them) land on their website.