Clipper shakes up the category by targeting summer festivals with its delicious, organic and Fairtrade teas

New and exclusive Wilderness Festival packs roll out in stores

Clipper Teas, the organic and Fairtrade tea brand owned by Ecotone UK, is set to challenge expectations of tea drinking occasions by bringing its natural, fair and delicious tea to festival goers this summer.

Bringing younger shoppers down the tea aisle, Clipper is set to launch a limited-edition Wilderness Festival-pack with an exclusive giveaway that’s designed to build brand love and connect with its Millennial target audience.

From now until 10 July, tea drinkers will have the unique opportunity to win 20 pairs of Wilderness festival tickets across Clipper’s Organic and Fairtrade Black Tea (80s, RRP £4.10), and Everyday Fairtrade Tea (80s, RRP £3.50). The special packs are available through major multiples and independent stores.

For the past two years, Clipper has been the official tea partner to Glastonbury Festival, serving cups of ethical tea from the iconic Clipper Teas van.

The sustainable tea pioneer is not letting Glastonbury’s fallow year stopping it from reaching festival goers, and has lined up appearances at, not one, but three major UK festivals over the summer period.

From June to August, the Clipper van will be making a stop at the following festivals:

• Ben & Jerry's Sundaes in the Park, Chiswick House & Gardens; 13th June 2026
• Wilderness Festival, Cornbury Park Estate, Oxfordshire; 30th July - 2nd August 2026
• Happy Place Festival, Old Deer Park, London; 11-12 July

The festival tour will provide the brand with an opportunity to meet younger tea drinkers where they spend their time, driving trial whilst building awareness of their commitments to natural and ethical tea.

Caroline Rose, Clipper Teas brand controller at Ecotone UK, says:

“Thanks to its joyful brand identity, great taste and outstanding sustainability credentials, Clipper has strong appeal with younger consumers. Not only do we give them a delicious cuppa, but shoppers also have the reassurance of fair wages and human rights for farmers and protection for nature, which aligns well with their values. To drive them to the fixture in store, we want to meet them where they spend their time and truly connect with them by offering them unique experiences. That’s why this year, we’re incentivising shoppers with the chance to win Wilderness Festival tickets, and taking our natural, fair and delicious tea out to them on the festival ground.”

Through its summer festival tour, Clipper has the potential to reach 45,000 festival goers and build greater brand awareness. Festivals is part of Clipper’s fully integrated media campaign which includes Video-on-Demand, Youtube, Social media advertising and on-pack promotions.

The activity follows a period of strong growth for Clipper, a brand that is outperforming the tea category - driven by its successful ‘There’s Tea, Then There’s GOOD Tea’ multi-channel strategy first launched in 2024.

Bucking category declines, Clipper has continued to invest heavily in advertising and promotions, bringing back its much-loved singing bird character to video-on-demand services earlier this year and introducing a new fuzzy bee character to represent its growing Infusions range.

Clipper sells more Fairtrade tea than any other tea brand globally, generating over £6.8million in Fairtrade Premium for tea producers over the last 30 years. This additional fund supports farmers and their families in areas such as medical care, education, climate mitigation, infrastructure and retirement.

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Editors notes

For further information, please contact PR consultant, Rhiannon Elliott at Rhiannon@rhiknowsfood.co.uk or call 079204 63833.

Clipper Teas 

B Corp certified, Clipper is a different kind of tea company and a pioneer in ethical, sustainable tea production since 1984. 

Clipper is Fairtrade’s first and longest-standing tea partner and a founding member of the Fairtrade Foundation – even helping to write the original tea standards 30 years ago. In that time, Clipper and its shoppers have generated over £6.8m in Fairtrade Premium to support housing, education and healthcare projects in tea-growing communities. 

Part of the Ecotone UK family, Clipper’s tea factory in Beaminster produces over 1 billion tea bags a year, which are sold in over 50 countries worldwide. Committed to organic and ethical sourcing, Clipper only ever uses natural ingredients and processes to make the finest quality hot beverages.

In 2018, Clipper became the first tea company to make all its heat-sealed tea bags unbleached, non-GM and fully-biodegradable. Clipper’s factory uses renewable energy sources and 98% of factory waste is recycled. 

Everything Clipper does is guided by its principles; natural, fair and delicious. That’s the Clipper difference.  

Ecotone UK 

Ecotone UK is a natural and organic food company, with pioneering food brands in expanding market segments, including:  

• The UK’s first Fairtrade tea company, Clipper Teas, which makes natural, fair and delicious hot beverages and created the world’s first fully biodegradable, non-GM and unbleached tea bag; 
• Kallø makes market-leading rice, corn, oat and veggie cakes, as well as 100% organic stocks and gravies; 
• Mrs Crimble’s, the gloriously gluten-free cake brand that makes delicious baked goods for all to enjoy. 

Ecotone UK has been B Corp certified since 2018 and champions its mission, ‘Food for Biodiversity’, through a commitment to protecting the living planet for current and future generations. It is focused on providing food that is good for people and the planet and conducts its business in a sustainable way.  

These principles are channelled through its involvement with its subsidiaries, and the brand is accredited by or a member of a range of industry bodies and associations including; B Corp, Fairtrade Foundation and Soil Association.