David Austin Roses prepares for most prestigious rose launch to date at RHS Chelsea Flower Show 2025

David Austin Roses, the 28-time RHS Gold Medal winner, has announced its highly anticipated return to the RHS Chelsea Flower Show 2025, where it will unveil its most prestigious rose launch to date. This exclusive reveal promises to be an unmissable moment in the world of horticulture, with all details set to be revealed at the show on Press Day, Monday 19th May. 

Known and loved worldwide for creating some of the most exquisite and beloved English roses, David Austin Roses has a long-standing legacy of innovation and beauty. Every year, the renowned rose breeder continues to captivate gardeners and rose enthusiasts with standout new varieties that combine remarkable fragrance, charm and performance. This year’s launch is set to be the most high-profile yet, marking a significant milestone in the company’s history. 

The new rose has been 12 years in the making, undergoing an exceptionally thorough breeding process at the David Austin Roses nursery in Shropshire. Each year, over 40,000 seedlings are carefully nurtured, evaluated and gradually whittled down to just one final rose that meets the highest standards of beauty, fragrance and resilience. This meticulous process is led by head breeding manager, Carl Bennett, who has been with the company for over three decades and whose expertise and dedication ensures that only the best varieties make it through to introduction. 

David Austin Roses has an outstanding track record at the RHS Chelsea Flower Show, having been awarded an impressive 28 gold medals for its exquisite rose displays. The company has been an integral part of the show for decades, consistently drawing visitors to its remarkable displays of beautiful blooms. The 2025 exhibit will be no different, promising a memorable showcase of the company’s signature charm and craftsmanship, with the grand unveiling of a new rose that will inspire and embody the very essence of English rose excellence. 

“The RHS Chelsea Flower Show has always been the pinnacle event for showcasing our latest rose introductions, and 2025 will be no exception,” said David J. C. Austin, Chairman at David Austin Roses. “This particular launch is one of the most significant in our history, and we cannot wait to share it with the world.” 

Journalists and industry professionals are invited to attend the exclusive Press Day reveal, where all will be unveiled. Full details of the new rose, including its name and inspiration, will be shared in an official announcement on the day. 

The RHS Chelsea Flower Show 2025 will take place from 20th to 24th May 2025 on the grounds of the Royal Hospital Chelsea, London. Visit the David Austin Roses exhibit to witness the unveiling of the highly-anticipated new rose and experience the timeless beauty of English Roses firsthand. 

For more information about David Austin Roses and its range of roses, visit www.davidaustinroses.co.uk.  

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Editors notes

Founded by David H. Austin over 60 years ago, David Austin Roses is celebrated globally for its English Roses, renowned for their exceptional fragrance, charm, and versatility. The nursery remains at the forefront of rose breeding, continually striving to innovate while preserving the timeless qualities that define the English Rose. For more information, visit www.davidaustinroses.co.uk.