Start-Rite Shoes Releases New styles and Bespoke First Steps Unit with SS25 Collection

Start-Rite Shoes, children’s fitted footwear specialists, reveals its spring/summer 25 collection, featuring striking styles and contemporary colourways that celebrate the bold imaginations of children as they take centre stage in their own stories. From super-soft first shoes to playful canvas pumps, the SS25 collection is perfect for letting creative minds run wild.

Bespoke First Steps Unit: Beyond Standard Footwear

Demonstrating the brand’s unwavering commitment to quality fitted footwear, SS25 includes the results of exciting product development, with a bespoke sole unit fitted into a selection of styles new to the ‘First Steps’ collection. Setting it apart from standard offerings, this innovative new sole unit ensures protection whilst also nurturing children’s foot development by offering a foot-shaped ‘nature form’ shoe with a higher, rounded toe and a balanced, rounded heel. This new sole unit is complemented by the use of improved premium materials, such as soft sauvage leather and tumbled nubuck, providing a greater balance of comfort, durability and biomechanical feedback to further aid development.

Introducing Wriggles: Lightweight, Washable, and Fun First Shoes

'Wriggles by Start-Rite' (RRP £25.00) is a new line of exceptionally practical, lightweight and messy-play-approved first shoes. These shoes provide significant benefits for children by offering enhanced flexibility - ideal for withstanding the rigours of everyday play. Machine washable to the highest industry standard to ensure integrity, these shoes remain safe and comfortable for children, even after repeated cleaning. Convenience is kept in mind, with a premium, cushioned footbed that not only comforts and adapts to your child's foot, but can also be removed. Coming in fun designs such as Red Digger, Navy Camo, and Pink Polka Dot, and available in Mary Jane, T-bar, and double-bar styles, the new line is perfectly aligned to inspire and support those first steps.

Step Up in Style: Footwear for Every Young Adventurer

The host of new First Steps and Pre-School designs that complement Start-Rite’s existing offerings range from casual to formal, buckle to rip-tape, and in a variety of colours, so finding the perfect shoe for every occasion is child’s play! Continuity favourites like Puzzle (RRP £45.00) and Playhouse (RRP £45.00) are now joined by the flowery Floret T-bars (RRP £45.00) and from the extended range of closed option shoes, Harvest in Denim Blue (RRP £45.00).

Graduates of First Steps won’t miss out on the fun either, with an exciting influx of canvas shoes such as the glittery Lemonade (RRP £28.00) and the colour-splashed Kicks (£29.00). The Sandals collection also sees fresh additions, including the sporty multi-strap Trekker (RRP £30.00), perfect for busy beach days, the aptly named Sunny (RRP £40.00) in rose gold leather, and Enchant (RRP £40.00) gets updated with new colourways Dusky Lilac Patent and China Blue Patent.

Start-Rite’s SS25 collection continues the brand’s mission to support growing feet, with expertly designed footwear in multiple width fittings. Offering a perfect balance of style, comfort and durability, each pair ensures little ones are supported – wherever their adventures take them.

To browse the Start-Rite collection visit https://www.startriteshoes.com/

For the full SS25 lookbook for downloadable images and product info -

For media enquiries please contact Meg Cookes on tel: 01295 369182, or email: mgc@vistapublicrelations.com

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About Start-Rite Shoes

A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for over 230 years. Proudly specialist in little feet, and informed by biomechanics, Start-Rite shoes are carefully crafted to support every movement.