MAKE FRIENDS WITH THE LATEST EXCLUSIVE COLLECTION FROM START-RITE SHOES AND JOJO MAMAN BÉBÉ

Start-Rite Shoes, Britain’s heritage children’s shoe brand extends its collaboration with JoJo Maman Bébé, the specialist boutique maternity, baby and children’s retailer, with a gorgeous new collection of pre-walkers and first shoes that every little explorer will love.

The partnership includes an exclusive range of co-branded leather and nubuck shoes, and sandals that are available online and instore at 38 JoJo Maman Bébé high street stores where specialists have been expertly trained by Start-Rite to offer a professional fitting experience. The collection will also be available at 25 Start-Rite stockists across the UK.

The #JoJoLovesStartRite collection has been designed with little feet in mind. Consisting of Start-Rite’s trusted silhouettes, combined with JoJo Maman Bébé’s endearing characters and signature prints, the collection has a friendship theme running through it with styles called Buddy, Trust, Chums and Little Pal. Many styles feature embroidered and familiar JoJo lion, mouse, giraffe and dinosaur motifs.

The SS22 range extends the size options from small 2 to 10.5 in multi-width fittings. Starting at £32.99 the shoes come in a co-branded recyclable cardboard box.

Meet Little Pal:

A lightweight and flexible baby shoe with fun motif.

£32.99

S2-S5 FG width fitting.

Say “hello” to Buddy:

A classic T-bar for those first steps with cute mouse detailing.

£39.99

S3-S6.5 FG width fitting.

You can rely on Trust:

A white leather sandal to protect feet on warm sunny days.

£39.99

S3-S7.5 F width fitting

And here’s to Chums:

Little ones can take on any adventure with secure rip-tape fastenings for easy adjustment.

£42.99

S4-S10.5 FG width fitting

To view the collection head into store, or check out https://www.startriteshoes.com/jojo-loves-start-rite or use #JoJoLovesStartRite on Instagram.

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Editors notes

Heritage British children's footwear company.