ANINE BING launches new category ANINE BING Sport
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Introducing ANINE BING Sport, a new category of active essentials ranging from sweatshirts and leggings to performance styles made to mix and match with your current wardrobe. Each piece is carefully designed to pair back to everyday staples from the ANINE BING collections, including suiting separates vintage-inspired denim, and timeless Classics. Available exclusively at ANINE BING retail stores and online at ANINEBING.com.
ANINE BING Sport will range from athleisure to performance wear. The Evan Jogger and Evan sweatshirt have vintage-inspired fabrication, which provides that perfectly cosy, broken-in sweatsuit. The Blair Bra, leggings and biker shorts boast moisture management for optimal quick drying perfect for any workout. This three-piece set has been crafted with compressive fabric to provide support for a wide range of activities. New styles will be added to the ANINE BING Sport category on a quarterly basis with the second drop of Summer styles including a performance one-piece as well as accessories like hats and tote bags. The brand will also launch its first-ever athletic shoe with the second drop for Summer.
“ANINE BING Sport was a natural progression for the brand with activewear styles always being a highly requested category. That interest only increased in 2020 with everyone working from home and still wanting to look and feel polished. This collection is designed to meet an active woman’s lifestyle whether it’s working out, working from home or heading to an important business meeting--the versatility of these pieces provides comfort and an effortlessly styled everyday look.” - Anine Bing, Founder & Chief Creative Officer
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Editors notes
Product Details:
BLAIR BRA - BLACK €79
BLAKE BIKER SHORTS - BLACK €119
BLAKE LEGGING - BLACK €129
EVAN JOGGER - HEATHER GREY €149
EVAN SWEATSHIRT - HEATHER GREY €149
PIA WATER BOTTLE - WHITE €59
Available for purchase exclusively at ANINEBING.com
About ANINE BING:
ANINE BING is a Los Angeles based fashion brand founded by Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Founder and Chief Executive Officer. Inspired by Scandinavian simplicity and American energy, ANINE BING has built a global fashion house focused on everyday wardrobe-essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style. Powered by a highly engaged social media following and a modern approach to immediate fulfilment of merchandise, the brand has become a multimillion-dollar business and growing, since its launch in 2012.
For more information about ANINE BING Sport please contact:
Hanna Rose Smith at In+Addition Communications: hanna@in-addition.com
