Tower to Showcase New Innovations in Space Saving Solutions such as the Dual Stack Fryer and Omni Cordless Range, as well as their New Partnership with Media Giant Good Food

At Ambiente, Tower is set to showcase a variety of new innovations to the market, as well as their latest partnership with food media giant, Good Food. Tower is an iconic British brand boasting over 100 years of quality in manufacturing and design excellence. As one of the UK’s fastest growing SDA and Housewares brands, it isn’t slowing down anytime soon.

Good Food in partnership with Tower

As the UK’s largest food media brand with up to 100 million website views each month, the Good Food in partnership with Tower collection has been making a significant impact in the market since its launch at the end of 2024.

The collaboration consists of a range of well-developed SDA such as air fryers and slow cookers, alongside complementary housewares including food prep, storage, cookware, tools and gadgets. The cookware range is brand new and includes individual items and sets of pans. With options in non-stick and TriPly, there is a pan for every use. The comprehensive range will be on display at Ambiente, and it is sure to make its mark.

All Good Food in partnership with Tower products have been awarded with the ‘Tried, Trusted and Tested’ guarantee. This means that all the products have undergone vigorous rounds of testing by Good Food’s food experts to meet the highest standards and ensure satisfaction after every use.

Tower Bins

Tower will also exhibit the new range of waste bins, covering all categories of bins such as pedal, sensor, and voice activated. Many Tower bins come complete with a bin liner retaining ring, which keeps the bin liner firmly in place, to prevent any mess and provide an easier way to replace the liner.

The range of sensor bins use sensor-activated technology for hands-free opening. This allows for household waste to be disposed of without contact, to ensure hygiene and limit the spread of bacteria, with a 5 second auto close as well. Another way Tower bins ensure hygiene is maintained to the highest standards is the implementation of their Ozone technology. Tower Ozone is a revolutionary addition to a selection of their models that tackles unwanted moisture and odours at the touch of a button, to ensure kitchen spaces remain clean and fresh. This is done by filtering out particles for fresher air, eliminating bacteria.

Hard-wearing ABS plastic sensor bin options are also available, that are competitively priced yet feature the same high-level features. Maintaining this function, but elevating the technology, the Tower voice activated bins allow for hands free opening and closing, from afar. The bins range in capacity from 40L pedal bins to 90L voice activated sensor bins and come in both durable plastic and stainless steel. With multi compartment bins, rectangular bins, curved bins, recycling bins, and more, there is a Tower bin to fit every need!

As market leaders in the sensor bin solutions category, these new additions further solidify Tower’s position as a best-selling brand for household waste and recycling.

Dual Layer Air Fryers

Another innovation that will be highlighted at Ambiente is the new Dual Layer Air Fryers. Known as The Home of the Air Fryer, Tower has created new models that provides a space-saving solution, perfect for those that have less kitchen space and want to maximise it.

Featuring two vertically stacked baskets, this design saves 35% of countertop space without sacrificing that all-important cooking capacity. The Tower Vortx technology allows for rapid air circulation technology cooking the food 30% faster with 99% less oil, for healthier meals even quicker! With the ability to cook up to four different food types at the same time, the slimline dual-stack design can fit comfortably under kitchen cabinets or away in cupboards. On top of all this, the air fryer includes 7 preset cooking options, along with Match Cook and Smart Finish functions for convenient, precise cooking.

Omni Cordless Range

With space saving such a priority, the Tower Omni Cordless range is an additional solution to this. This is a versatile collection containing a range of handheld SDA that is designed to offer ultimate freedom of movement in the kitchen. With consumers looking for products that deliver both convenience and efficiency, there has been a rise in demand for cordless products throughout the home. However, the Omni Cordless range addresses a common issue: the compromised battery life and constant need to recharge the items.

This innovative range features a single, interchangeable battery that works across all appliances in the Omni Cordless range, removing the hassle of multiple batteries! Each battery is long-lasting, keeping your kitchen running smoothly. The batteries can be quickly recharged separately to the appliances, saving both space and time, and attached back onto the products for use again. Tower is thrilled to showcase this new collection at Ambiente and is keen for its visitors to experience the cordless future of kitchen convenience.

These new introductions will support Tower’s existing offerings of SDA, housewares, and cookware. Popular collections like Cavaletto, Sera, Scandi, Renaissance will be on the stand containing matching appliances and housewares with new colourways available. Additionally, Tower cookware such as Cerastone Pro, Smart Start, Precision and Diamo will be there for visitors to see up close, demonstrating Tower’s extensive range of products.

This is just a small selection of the items that visitors can expect to see at Ambiente, and Tower is excited to present these offerings to trade customers in Frankfurt. You can find all of this at stand M40, Hall 8.0, alongside other renowned brands such as Swan, Sur La Table, Laura Ashley, and more, all brought to you by RKW.

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.