Honest Communications launches Growth PR to help home and gardening brands get seen, found and chosen

New specialist package brings traditional PR, digital authority and AI visibility together for home and garden brands

Getting your brand noticed is one thing. Making sure it can be found, trusted and chosen in an increasingly digital world is another.

That is the thinking behind Growth PR, a new package from specialist home and gardening PR agency Honest Communications, launching on 14 September.

Designed specifically for home, gardening and horticultural brands, Growth PR brings together the media relations and press office expertise the award-winning specialist agency is known for. Coupled with digital PR, expert commentary and a greater focus on the online authority that can help brands become more discoverable, the proposition is designed to springboard businesses to success.

The launch is already gaining momentum, with two gardening brands, grow urban and The Relentless Gardener, joining Honest Communications as the first clients to take up the new Growth PR package. Both brands are working with Honest Communications to strengthen their digital PR activity, increase online visibility and build greater authority around their brands and expertise.

The launch comes as the way consumers research and choose products continues to evolve. A magazine feature or expert comment still delivers valuable awareness, but authoritative online coverage can also contribute to a brand’s wider digital footprint, helping it build credibility across search and other digital channels.

With AI-generated answers becoming another part of that discovery journey, Honest Communications believes home and gardening brands need a more joined-up approach to visibility.

Built around the idea of ‘Get Seen. Get Found. Get Chosen.’, Growth PR combines proactive media relations, press office support, digital PR, backlinks and expert commentary with strategic guidance on AI visibility and Generative Engine Optimisation (GEO).

The package also includes access to senior specialist expertise from Honest’s home and gardening PR team and the recently published Honest GEO Guide, created to help brands understand how AI search is changing the way customers discover businesses and products.

Holly Daulby, Managing Director of Honest Communications, said: “The way people discover brands is changing, and we want to make sure home and gardening businesses are ready for it. A great piece of coverage still matters enormously, but its value doesn’t necessarily stop when someone finishes reading the article.

“Authoritative coverage can help build a brand’s wider digital presence, strengthen its credibility and contribute to the information people find when they search for products or ask AI tools for recommendations.

“Our new Growth PR package is about bringing those opportunities together. We’re combining the specialist home and gardening knowledge and media relationships our clients already value with a more strategic approach to digital PR and AI visibility, helping brands get seen, get found and, ultimately, get chosen.”

The package is aimed at home, gardening and horticultural businesses looking to build their profile, launch products, establish expert voices or strengthen their position in a competitive market.

Matt J Adams from The Relentless Gardener, said: “Building our online presence is a really important part of growing The Relentless Gardener, and we know that great PR can play a much bigger role in this than simply generating traditional media coverage. We’re excited to be working with Honest Communications as their specialist gardening PR expertise with a stronger focus on digital visibility really stood out.”

For more information about the Growth PR package and Honest Communications’ services, visit www.honestcommunications.co.uk

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Editors notes

Honest Communications is a PR, communications and social media agency specialising in working with home, lifestyle and garden brands. In just five years, it has become the go-to agency for many of the best brands in the industry both, in the UK and Europe. It offers its clients the perfect blend of creativity and strategic thinking, working with companies to put their products and services in front of the right people, in the right place, at the right time.