Say it with stars: Floral inspiration for the festive season

Whether as a pot plant or cut flower in bouquets and arrangements, the poinsettia - also known as the Christmas Star - comes into its own as an interior decoration and wonderful gift during the festive season. With beautiful bracts that are available in a broad variety of colours and shapes, there is a perfect Christmas Star for every customer. Here the experts at Stars for Europe offer gift ideas using poinsettias and show how to create gorgeous gift wraps trimmed with their blooms. Many of these simple but effective ideas are great pieces to make during instore festive workshops, or for customers to buy and takeaway during Christmas promo events.

Poinsettia gift to go

Sometimes less is more. With individual cut poinsettia stems, nothing distracts from the beauty of the colourful bracts. For these little poinsettia gifts to go, you need glass drinking bottles with lids and integrated straws. Simply fill the bottles with water, replace the straws with cut poinsettias and attach evergreen sprigs to the rim of the lids with twine. Your spill-proof poinsettia gift is ready! 

Simple Floral Centrepiece

If you’re unsure which colour to go for, a joyful arrangement of mini poinsettias is the best of all possible worlds! All you have to do is place different coloured mini poinsettias on a plate or tray. Adorn with fairy lights, pine cones or baubles for the perfect centrepiece.

A basket full of nature's decorations

Whether as a dinner party gift or versatile decoration for your customer’s own home, this basket filled with mini poinsettias, cones, nuts, chunky pot pourri, frosted apples, echeveria and moss will last throughout Advent and beyond, with the miniature blooms easy to replace as required. This would also work well as part of a festive window dressing display and offers the opportunity to cross-sell the baskets alongside mini poinsettias and other items of decor. Shoppers would have fun creating their own pick n mix baskets during Christmas shopping events.

Gift wrapping with cut poinsettias

A lovingly wrapped gift is almost as important as the contents. With cut poinsettias, presents can be beautifully decorated for Christmas making the anticipation of the gift-giving even greater.

A gift lovingly decorated and wrapped in a square of fabric instead of paper looks extra special. Fabric looks superior to wrapping paper and can be reused indefinitely. In Japan, these so-called "furoshiki" have been widely used for centuries. These cloths are not only used for wrapping, but also as carrier bags or tablecloths.

For sustainable gift wrapping without plastic and paper, all you need are decorative squares of cloth, coloured wool, scissors, pompoms and other accessories of your choice. Depending on the gifts to be wrapped, the fabric squares should be between 70 and 100cm long.

Here's how it's done:

Step 1: Spread out the fabric so one corner is pointing up and one is pointing down, and place the gift in the middle.

Step 2: Fold the left and right corners of the cloth to the middle and knot them together.

Step 3: Now knot the top and bottom ends of the cloth in the middle as well.

Step 4: Finally, decorate the finished wrapped gift however you like with tassels made from the wool and pompoms.

Good to know: There are various folding techniques and knots. Which one to use depends on the desired visual effect and the item you want to wrap. Learning the art of wrapping requires a little practice and skill. You can find plenty of instructions online with tips and tricks on how to fold and knot correctly.

End the year with a gift

In the final weeks of the year there are always plenty of gift-giving opportunities. In addition to the usual birthdays or other celebrations, there are social invitations, Christmas parties and mulled wine drinking dates. There’s also lots of gift-giving in the days around Christmas Day itself. An important day for plant lovers is Poinsettia Day on 12th December. The date goes back to the anniversary of the death of Joel Roberts Poinsett, the first US ambassador to Mexico. Poinsett brought the plant back from Mexico to the US in 1828. There it was given the name "Poinsettia" in 1836 in memory of the man who discovered it. After Poinsett's death on 12 December 1851, the US Congress declared the day of his death Poinsettia Day in 1852. On this day, Americans traditionally give each other poinsettias, known as Christmas Stars, as gifts.

Poinsettias as cut flowers

Cut poinsettias have a good vase life. Their beautiful bracts will stay fresh for about two weeks if you stop the milky sap from oozing out of the stem ends immediately after cutting. To do this, first immerse the stems in 60°C hot water for about five seconds and then immediately plunge them into cold water. If you use cut poinsettias to decorate gifts, wrap the end of the stem with tape or put it in a flower tube filled with water to keep everything clean.

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All images should be credited to ‘Stars for Europe’. Find out more about this pan-European autumn/winter marketing initiative and download all images in high resolution: https://www.starsuniteeurope.eu/en/image-database

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015.

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