Palau de la Música chooses SECUTIX again for audience and ticketing management

SECUTIX offers fully customisable and self-managing ticketing solution for ticket and subscription sales

SECUTIX, the SaaS platform for ticketing and audience management, has announced the renewal of its contract with the Palau de la Música Catalana concert hall, a UNESCO World Heritage Site in Barcelona and a key hub of Catalan cultural and social life.

The contract was won by public tender and includes the licence to use SECUTIX's S-360 solution for issuing tickets and subscriptions, while streamlining the generation of packages and cross-selling, among many other functionalities that have been made available to the Palau de la Música.

Thanks to the CRM and Business Intelligance modules of SECUTIX, fully built into the platform, the Palau de la Música can learn more about its audience members and target them according to their tastes and preferences, thereby facilitating a direct and closer interaction with them. This is further complemented by automated campaigns to offer the audience personalised experiences and inform them about events of interest.

Prior to 2014, the venue had a system with very difficult traceability and reliability in terms of sales data. Given the complex scenario that has been experienced in the last two years, the SECUTIX tool means that the concert hall can adapt to challenges and scenarios with many more guarantees.

"SECUTIX's solution fits perfectly with our ambitions as a live concert hall. Able to implement a highly flexible management of events, process large volumes of important data and record trends, the solution fulfils two major goals: a quantitative one to maximise ticket sales and subscriptions; and a qualitative one to learn more about the Palau's community. In 2014, the Palau decided to modernise its sales system with SECUTIX, and eight years later we are continuing along the same line, relying on the tool and learning and adapting to the ever-changing scenarios that live venues have had to tackle", said Darío Fernández, Audience Director at the Palau de la Música Catalana.  

 "At SECUTIX we're delighted to have renewed this contract in order to continue providing the Palau de la Música Catalana with our platform, which can manage the capacity of all its numbered venues from a single system. This showcases the professionalism, reliability and quality of our service, as over the previous years SECUTIX has been the best partner for the digitisation of the Palau de la Música", commented Jorge Colomar, General Manager of SECUTIX in Spain.

Ends

Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include the UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, TIXNGO and Oxynade.

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