Mitchell & Brown Lines Up Sporting Goals For 2022
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Mitchell & Brown strengthens its sporting promotion for 2022 with match day sponsorships and activities to build brand awareness and drive consumers into independent retail.
Bolton-based TV brand Mitchell & Brown is driving customer awareness of the brand and its TVs through pitch-side promotion at key Bolton Wanderers football matches.
Kicking off its 2022 strategy to drive customers into independent high street stores, Mitchell & Brown opened a year of sporting promotion with full match-day sponsorship of the January BWFC vs Wycombe Wanderers game.
Sponsorship included pitch side LED display board advertising throughout the game, a full-page advert in the day’s match programme, and big-screen advertising on the ground’s main display board. Attendees in the ground on the day totalled over 12,500 potential customers, both local to Bolton and visitors from High Wycombe and Buckinghamshire.
“We have had close links with Bolton Wanderers for many years and continue to support the club and local community,” says Dan Brown, Operations Director at Mitchell & Brown. “Becoming a full match day sponsor brand really raises our profile with not only home supporters locally, but also the away supporters and those that have tuned into the game on the official live match day streaming service iFollow, enabling fans to watch live from any device or location.
“Our 7-year guarantee message is extraordinarily strong, and this was highlighted across the digital billboards and electronic signage at pitch side. We like to think it as 7:2 for the home Mitchell & Brown team against other manufacturers two-year warranties.”
TVD Group, parent of the Mitchell & Brown brand, also used the BWFC vs Wycombe Wanderers match as a hospitality event, hosting partners from Vestel and presenting Chris Moore, B2B Sales manager at Vestel, with a signed shirt from the Wycombe team before the match.
“With the sporting calendar looking very much ‘back on’ for 2022, sporting events are likely to provide a huge draw and attention grab to UK consumers suffering from two years of mass event restrictions,” adds Dan. “We are looking forward to announcing new sponsorships and sporting promotions to support our retail network throughout the year.”
The announcement comes as the brand finalises its 2022 model line-up, headed up by a new flagship 65in 4K Smart TV running on the latest Android platform, the 65UHD18114KBLA. The brand is also driving its High Street presence through 2022 by offering more of its retailers a full Mitchell & Brown TV wall display package.
For more images, model-specific pricing information or interviews with Mitchell & Brown directors, please get in touch with the team here at Quick Brown Fox: hello@quickbrownfoxpr.com / 01797 360 513
About Mitchell & Brown
Part of the Bolton-based TVD Group established in 1996, Mitchell & Brown is a British TV brand that puts the UK customer at the heart of everything it does. Offering a range of TVs specifically developed for UK consumers and manufactured by Europe’s largest TV manufacturer, the brand continues to go from strength to strength by bucking the trend for ‘globalised’ products. The UK focus continues through retail and customer service, with Mitchell & Brown exemplifying the local ethos, family values and unrivalled customer support that many of its trusted high street retailers have built their success on. The Mitchell & Brown TV range comes with an industry-leading 7-year warranty as standard. Find out more about Mitchell & Brown: www.mitchellandbrown.co.uk
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Editors notes
Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.
In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.
Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.
Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.
The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.
