London Card Show Feb 24: With an ex-England striker and West Ham legend and £100,000 trading cards!

London, February 13, 2024 – The London Card Show took the city by storm this past weekend, February 10-11, as over 4,000 collectors and enthusiasts gathered for a two-day extravaganza of trading cards, collectibles, and engaging activities. The event, held at Sandown Park Racecourse, brought together a diverse community of card lovers, with people travelling from as far as Italy, Greece, and even the US!

The show also had the biggest range and number of trading cards under one roof, with cards ranging from £1 to the most expensive card worth over £100,000!

The show also had some incredible pack breaks with one attendee pulling an extremely rare Blastoise from an original 1999 base set pack which, if graded a PSA 10, could be worth between £1,500-£2,500. The London Card Show team commented, “It’s incredibly lucky to pull any type of rare card in a pack let alone one of the original 3 starter Pokémon.”

Hector the Collector, the charismatic mascot of the London Card Show, brought an infectious sense of joy to attendees waiting in line and continued to spread excitement throughout the event. With boundless energy, Hector roamed the venue, posing for photos, engaging with fans, and adding a playful touch to the card-collecting experience.

The London Card Show was honoured to host distinguished guests Kenny Anderson, AKA CharacterCube, and Matthew Robert Davies - renowned Lorcana illustrators -along with ex-England striker and West Ham legend Carlton Cole. Fans had the unique opportunity to meet and interact with these special guests, with Kenny Anderson and Matthew Robert Davies showcasing their creativity and passion for Disney character design. Carlton Cole, meanwhile, engaged in a lively Q&A session on the main stage on Sunday, and announced the release of a brand-new trading card with Futera, which was signed by him at the show!

The Kids Zone offered lots of fun activities for the younger attendees which allowed kids to unleash their creativity and craft personalised collectibles. Some of the highlights included box breaks with PokiChloe and PokeDean and a design your own Match Attax Card competition with Topps. On top of that, CharacterCube and Matthew Robert Davies hosted an illustrating session, where young minds got an insight into the creative process behind illustrating Disney characters.

Influencer and Pokémon fan PokiChloe shares what she loves about the show; “My favourite thing is the variation – there’s Pokemon, there’s sports, there’s a main stage, there’s a VR zone, there’s a vlogging zone… it’s literally everything under one roof, so it’s definitely one of the best shows out there.”

Throughout the show, pack battles and trading took place, creating an electric atmosphere, and the London Card Show Trade Night saw collectors gathering from far and wide to share stories and trade cards - from Pokémon and Yu-Gi-Oh! to Football and Disney.

The London Card Show featured a bustling marketplace, where attendees could explore and purchase a large variety of cards and collectibles. From signed football cards to Pokémon, Yu-Gi-Oh!, One Piece and a host of NFL and Formula 1 trading cards, there were stalls for collectors of all interests.

London Card Show founder and CEO Harry Reynolds comments, “It is always a fantastic feeling to see the card community come together, but to see it continuing to evolve into reaching new audiences and growing show on show is what it is all about and it is an honour to be a part of. I can’t wait to see what the rest of 2024 brings."

Our next show, taking place on 11 & 12 May, is sure to be bigger and better than ever - so don’t forget to grab your tickets and catch all the action at Europe’s Biggest Trading Card event!

 Harry and Katie are available for interviews - interested parties can reach out to londoncardshow@plus1comms.com.

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Editors notes

Welcome to the London Card Show - The Ultimate Event for Card Enthusiasts! 

Founded in 2021, the London Card Show was set up with a singular mission: to bring card collectors of all types under one roof. What initially began as a gathering of 10 tables and 40 attendees has since blossomed into a spectacular weekend-long event, attracting over 4,000 enthusiasts from across the globe. Our journey has been ignited by your passion, and we are honoured to be recently crowned the UK’s Card Show of the Year - a true testament to the incredible card community!

About Harry Reynolds, Founder & CEO of the London Card Show

Harry Reynolds, a natural-born entrepreneur, embarked on his journey at a young age, continually seeking innovative ways to seize opportunities and bridge market gaps. His passion for trading cards began during university, where he turned a £10 investment into an impressive £10,000 after discovering the value of cards. Harry's YouTube live streams and TikTok presence catapulted him into the UK card community, where he gained recognition for his unique trading card mystery box breaks. With unwavering determination, he pioneered the London Card Show, and saw it evolve from a small gathering to Europe's largest card event. Harry's dedication has led to global recognition, and he remains committed to fostering a welcoming and inclusive card community for enthusiasts of all backgrounds.

About Katie Hughes, Chief Operating Officer at the London Card Show

Katie Hughes, driven by a passion for creativity ignited during her school years, found her true calling in the world of marketing. After a marketing degree at university and six rewarding years within Hard Rock Cafe's marketing department, she embarked on a remarkable journey with the London Card Show. Initially unsure of what to expect from the card industry, she quickly fell in love with it. Her marketing strategy thrived on ingenuity, emphasising community engagement over traditional methods and achieving an exceptional 7% engagement rate, far surpassing industry standards. Her dedication and vision were instrumental in propelling the London Card Show to unprecedented success, doubling attendance and vendor tables within a year. Her dedication to her role, her family's support, and her commitment to the event's success have made her an indispensable asset to the London Card Show's remarkable transformation.