Historic Bakewell Tart Shop Unveils the Sweetest Way to Say I Love You - With Personalised Valentines Iced Bakewell Tarts

The Bakewell Tart Shop, which has been the home of the traditional Bakewell Tart for more than 100 years, has unveiled a uniquely sweet way to share the love this February 14 with personalised Valentine’s Iced Cherry Bakewell Tarts. 

The personalised Iced Cherry Bakewell Tarts are available now and can be purchased online for national delivery.

They can also be bought from the physical store and café, at 18 Matlock Street in the heart of Bakewell – in the very building where it is believed Bakewell Tarts and Bakewell Puddings were first commercially baked. 

The personalised Bakewell Tarts can either feature a traditional Valentine’s Day message, or the words can be provided by the customer (up to 20 characters). 

The Bakewell Tarts are carefully crafted by skilled bakers, using a pastry shell, a layer of jam, a frangipane mix, and then topped with icing and a cherry. They follow a traditional recipe, using only the finest ingredients. Interestingly, the recipe creates what is called a ‘wet mix’ meaning the tarts are noticeably moister than ones found elsewhere, which tend to be closer to a normal cake in appearance and consistency.

Duncan Kirk, Managing Director and owner of The Bakewell Tart Shop, says:

“One of the most Googled questions at this time of year is ‘what can I get instead of flowers for Valentine’s Day?’ People seem to be shying away from tradition and are more interested in romantic gestures that are a surprise, and a little bit different. 

“The Bakewell Tarts are very popular as gifts, with thousands of them being sent out every year. I think the personalised Valentine’s Day versions are going to go down a treat. Of course, the bonus is that is also something you can share and enjoy with your loved one (if they don’t finish it first!)”

The Bakewell Tart Shop is a family-owned business in the historic market town of Bakewell, in the southern part of the Peak District. The shop delivers Traditional Bakewell Tarts, Iced Cherry Bakewell Tarts, and Bakewell Puddings around the UK (gluten-free and vegan options are also available). 

There is also a physical café and shop, which was fully refurbished in 2020. In addition to the Bakewell Tarts and BakewellPuddings, the Bakewell Tart Shop offers a delicious choice of pies, cakes and freshly baked bread. They stock a selection of local savoury favourites including the Homity Pie, the Huntsman Pie and the Peak Pasty, along with sweet treats, such as Millionaire’s Shortbread, Eccles cakes, and homemade scones. 

The cafe menu includes breakfast, lunch, English cream teas/afternoon teas, and cakes – featuring local recipes and ingredients – as well as a wide range of hot and cold drinks. Vegan, gluten-free and dairy-free options are available. 

For more information on The Bakewell Tart Shop and to place an order for a personalised Bakewell Tart for Valentine’s Day, visit bakewelltarts.co.uk.

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Editors notes

The iconic Bakewell Tart Shop, located in the beautiful town of Bakewell in the heart of the Peak District, has been the home of the traditional Bakewell Tart for over a hundred years.

While nothing beats calling in and choosing your own Bakewell Tart or Bakewell Pudding, the next best thing is getting one of these amazing desserts delivered to your door. Every day, orders are sent out throughout the country, bringing a special piece of joy and happiness to lucky recipients everywhere.

Delivery service is always fast and efficient, and the specially designed post-a-tart boxes ensure your very own Bakewell Tart or Pudding arrives in perfect condition every time. The team can even personalise the tart for you, which makes for a wonderful gift whenever you want to send joy to someone special.