Big Appeal, Small Screen, Zero Hassle

Mitchell & Brown Launches one of the UK’s Smallest Full HD Freely TV – A High-Impact Opportunity for Electrical Retailers

Bolton, UK – June 24, 2025 – Mitchell & Brown, the UK’s most trusted domestic TV brand, has launched a major new sales opportunity for its independent electrical retailers with the debut of the JB-32T1811 – one of the UK’s smallest screen-size Full HD TV to feature integrated Freely support.

This ground-breaking new model taps directly into a high-demand sector of the market often underserved by mainstream brands: small-screen TVs with premium smart functionality and live UK broadcast access, all without the need for an aerial or satellite dish. The JB-32T1811 is the one of the first Full-HD 32" model in the UK to deliver plug-and-play access to live TV, on-demand content and top streaming services over broadband alone, via the revolutionary Freely free-to-view smart TV platform backed by the BBC, ITV, Channel 4 and Channel 5. 

That means consumers can now enjoy the full range of UK broadcast content, along with Netflix, Prime Video, YouTube and more, anywhere they have power and WiFi. This makes the JB-32T1811 a uniquely versatile sales opportunity ideal for bedrooms, kitchens, student digs, children’s rooms, holiday lets or even garden rooms and sheds. 

For retailers, this presents a compelling new upsell opportunity in the fast-moving 32" category. Historically, small-screen TVs in secondary rooms have meant compromises: low resolution, limited smart features, and the ongoing challenge of aerial and satellite cabling. Mitchell & Brown's new model removes those barriers entirely, combining full HD performance, HDR picture enhancement and Freely’s intuitive smart interface in a sleek, near bezel-less form factor that consumers will find familiar, flexible and plug-and-play friendly. 

Powered by the latest TiVo smart OS, the JB-32T1811 also benefits from automatic software updates, app store access, and a responsive, clutter-free menu system. TiVo is renowned for its award-winning, content-first user experience. Designed to simplify content discovery and navigation, the TiVo platform offers a personalised viewing experience with an intuitive interface. It also seamlessly integrates a wide range of streaming services, making it easier than ever to find and enjoy your favourite content. Features like Bluetooth audio streaming, HDMI/USB connectivity and a clean, compact design make it a complete all-rounder that’s easy to position and simple to use. For those not requiring smart streaming apps, these can be disabled from the set-up menu and won't appear on-screen. 

Retailers can also confidently promote Mitchell & Brown’s hallmark 7-year guarantee. This is still the longest standard TV warranty in the industry, and backed by an independent trust. With growing consumer interest in long-lasting, reliable purchases backed by UK-based service and support, this extended warranty adds significant peace of mind and long-term value to every sale. 

Priced at a competitive £279.99 RRP, the JB-32T1811 is expected to attract strong interest from both first-time buyers and customers looking to modernise additional rooms in the home. With no installation headaches, this TV appeals to a wide range of demographics, from tech-savvy renters and students to downsizers and digital switchers. 

Mitchell & Brown’s independent retail partners are ideally placed to maximise this opportunity. With exclusive access to the brand’s latest models, point-of-sale support, and direct-from-UK supply through TVD Group, stores can confidently offer a TV that meets modern expectations for connectivity, simplicity and performance, while proudly supporting a British brand committed to local retail. 

For more information, trade enquiries or to become a Mitchell & Brown stockist, contact the team at TVD Group or visit www.mitchellandbrown.co.uk. 

JB-32T1811 – RRP £279.99 

Available now to authorised Mitchell & Brown retailers.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.