Wade Ceramics Expands Its Iconic Fish Jug Collection with Six New Colourways for AW/2025.

A Classic British Design for Modern Homes

For over a century, Wade Ceramics has been a hallmark of British craftsmanship by creating distinctive ceramics that combine heritage, artistry and contemporary appeal. Handcrafted in Stoke-on-Trent, the home of UK pottery, Wade continues to celebrate its design legacy while bringing innovation to modern homes.

For AW 2025, the brand is expanding one of its most recognisable collections; the Wade Fish Jug, with six vibrant new colourways: Eau De Nil, Orange, Pink, Red, Sea Blue, and Yellow. These fresh new additions join Wade’s existing palette of Sage Green, French Grey, Cobalt Blue, Forest Green, White and Agave, creating a diverse and trend-led range that captures both tradition and modern style.

A Design Icon with Cross-Category Appeal

The Wade Fish Jug has long been a symbol of British design excellence that is instantly recognisable for its sculptural fish form, charming gurgle sound, and enduring quality. The collection continues to resonate across multiple retail categories including home décor, tableware, gifting, and lifestyle. With its dual size offering 0.6L and 1.2L, the Fish Jug is as versatile as it is beautiful, making the perfect statement piece, flower vase, or functional serving jug.

Handcrafted Heritage, Made in Britain

Each Wade Fish Jug is made using traditional slip-casting techniques and English earthenware, before being hand-glazed and kiln-fired by Wade’s skilled artisans. This meticulous process ensures every fish jug is a unique expression of craftsmanship that is built to last. As consumers increasingly seek authenticity, Wade’s commitment to locally made and sustainably crafted ceramics provides retailers with a strong story to tell consumers, one rooted in heritage, quality, and responsible manufacturing.

New Colours for a New Season

The introduction of six fresh colourways brings new possibilities for retailers. From soft pastels to bold bright colours, these additions align with key 2025 and 2026 interior trends, offering retailers greater flexibility in display curation and cross-merchandising across home and lifestyle categories. This not only enhances the Fish Jug’s collectable appeal but also reinforces Wade’s ongoing investment in product innovation and design leadership within the ceramics market.

A Heritage Brand Built for the Future

With this latest expansion, Wade Ceramics continues to blend British craftsmanship with modern consumer appeal, strengthening its position as a trusted and recognisable brand within the RKW portfolio. For retailers, it’s a proven line that delivers a timeless icon refreshed for a new generation of consumers.

For more information, please contact sales@rkwltd.com or call 0333 220 6070.

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Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.