Initiative Focuses on Lancashire Day Positivity, Resilience and Kindness

Lancashire business, Catapult PR, has created a way to help spread positivity and mutual support across the Lancashire community, linked to Lancashire Day 2020, on Friday, November 27.

The Blackpool and Poulton-le-Fylde-based public relations agency has designed a series of uplifting social media posts, each featuring the Lancashire county emblem, in the form of a single red rose or number of roses, and the words #RedRoseResilience and #LancashireDay.

The social media-ready mages can be downloaded by any person or business who wishes to use them to help show support to others in the county this Lancashire Day, whilst also conveying pride in their county.  

They can either post an image on social media, or directly send an image to someone they are thinking about, to give them an uplift.

Catapult is suggesting that if businesses post an image on social media, they also dedicate it to another Lancashire-based business, stating what makes the other business special.  The same process could be used to mark the special nature of an individual person.

Lancashire Day 2020 falls in the second UK lockdown, with many businesses either shut, or having to operate on reduced capacity.  Many individuals are also isolated or feeling the mental health strains imposed by Covid-19.  Some will have lost loved ones since Lancashire Day 2019 and may be feeling particularly emotional in the run up to Christmas.  Catapult PR’s initiative addresses all of these situations, attempting to raise spirits and positivity, whilst engendering a feeling of hope.

Catapult PR’s managing director, Jane Hunt, says: “Ironically, Catapult PR has been the promoter and organiser of Northumberland Day for five years, even though I am a Lancastrian and Catapult has always been a Lancastrian business.  I felt it important to try to boost the county this Lancashire Day, at a positivity and mental health level.  

“I hope people will help us to do that, by using the resources we have created and the #RedRoseResilience hashtag.  Thinking about another business, or another person, this Lancashire Day, and being kind, or doing something to boost them and help them be more resilient, is all that we ask.”

To decide which image or images you would like to use, just head to http://www.catapultpr.co.uk/lancashire-day/ and download.  Let’s get #RedRoseResilience trending this Lancashire Day.

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Editors notes

Catapult PR is a multi-award-winning PR and content writing/creation consultancy, working with clients UK-wide and boasting more awards in its trophy cabinet than you would ever imagine (it's had to stop detailing the number, as it is continually rising!). The consultancy also works with clients in locations such as Italy and France, has a Specialist CIM Diploma in Tourism Marketing and was the winner of the 2018 national CIPR Excellence Award for Best Travel, Leisure or Tourism campaign. However, that's not its only specialism - think awards in retail, pet, insurance, community relations, arts and culture, photography and design and campaign challenges and you will begin to get a feel for how its award-winning approach to PR is contagious, across many sectors.