Essex insurer Surewise launches first-of-its-kind TV advert campaign

Surewise, a specialist insurance intermediary based in Hadleigh, has launched a first-of-its-kind TV advert campaign for mobility scooter insurance, using England’s steepest street as the setting.

Believed to be the first campaign about mobility scooter insurance to air on UK television, the advert follows Annie, a mobility scooter user in her 60s, as she tackles an unusually steep climb to meet a friend at the top.

Filmed in Vale Street in Bristol – widely regarded as the steepest street in the country – the advert was designed to challenge outdated perceptions of mobility scooter users and present mobility scooters as symbols of freedom, confidence and independence rather than limitation.

Surewise commissioned the campaign after identifying a significant lack of awareness around mobility scooter insurance and a broader opportunity to engage an audience that is rarely represented in mainstream advertising – despite an ageing population and growing mobility scooter usage.

Richard Hannan, director of Surewise, said: “We wanted to create an advert that people would genuinely enjoy watching, while also challenging some of the assumptions that still exist around mobility scooter use.

“We know there is a serious awareness gap around mobility scooter insurance in the UK. The aim of this advert is to show that cover exists, it is affordable, and protecting your independence is worth thinking about before an incident occurs, rather than afterwards.

"We wanted to be the first brand to establish ourselves as the insurer which provides this protection in the minds of UK consumers.”

Research by the insurer found awareness about mobility scooter cover remains low, despite the risks: common claims include accidental damage resulting from minor collisions, potholes and kerb drops, as well as punctures and theft, with a typical mid-range scooter costing about £1,500 to replace.

The new advert, which was created with Bristol-based TV and video advertising agency Happy Hour Productions, will air across ITV channels, as well as YouTube and social media.

Surewise offers mobility insurance from £3.80 a month, as well as carers, storage, home insurance and more. The insurer also runs an annual Safer Mobility Campaign, which raises awareness about the number of mobility scooter users either killed or injured on roads in the UK.

For more information, please visit: https://www.surewise.com/

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About Surewise

Surewise is a leading specialist insurance intermediary which offers a variety of insurance products, including mobility scooter, carers and storage insurance to customers across the UK.

Surewise provides insurance through a partnership with underwriters SAGIC, the Salvation Army General Insurance Corporation, whose profits support Salvation Army charities and give back to vulnerable members of society, including people experiencing homelessness, human trafficking, poverty and unemployment.

Based in Hadleigh in Essex, its growing team is united by a passion to build trust, care and fairness within the insurance sector.

As of 2026, Surewise has more than 14,300 reviews on Trustpilot, with an overall ‘Excellent’ rating of 4.8.