HARD ROCK CAFE THROWS THE ULTIMATE AMERICAN FOOTBALL PARTY IN LONDON FOR THE BIG GAME

Experience the Big Game this year at Hard Rock Cafe, Sunday 11th February 2024! Guests can expect a lively atmosphere followed by captivating Big Game entertainment at the home of the authentic Americana experience in London.

NFL enthusiasts are invited to embrace the American spirit and rally behind their favourite NFL team at either Hard Rock Cafe London from 10:00pm – 4:00am or Hard Rock Cafe Piccadilly Circus from 10:30pm – 4:00am for the highly anticipated annual showdown. 

Witness every thrilling tackle, turnover, and touchdown, alongside this year's halftime show headlined by RnB icon, Usher, as Hard Rock’s legendary London venues transform into the ultimate destination for an authentic American sporting experience, featuring Big Game Cheerleaders, competitions, and prizes compliments of the Budweiser Brewing Group UK & Ireland.

Standard tickets are just £62 per person, and include entry, a reserved seat to watch the game, two Budweiser beers, and three items off the new Big Game Menu, which features American classics such as sliders, nachos, wings, loaded tater tots and more!

For fans seeking an elevated experience, the VIP package at Piccadilly Circus is available at £99 per person. This exclusive package includes entry, two Budweiser beers, a reserved seat in the premium VIP area, a special Big Game welcome cocktail upon arrival, four food items from the Big Game Menu, and a complimentary Goody Bag.

Get ready to immerse yourself in the live sporting extravaganza of Hard Rock Cafe’s Big Game event! 

Join us for a night of football, fun, and festivities at Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus as we celebrate the biggest game in American sport in true Hard Rock style. 

The Big Game will be screened at the following London locations: 

Hard Rock Cafe London, 150 Old Park Lane, London, W1K 1QZ. 

Book tickets here.

Standard Tickets

£62 per person, includes entry, a reserved seat, 2 Budweiser beers and 3 food items from the below Big Game Menu.

For Exclusive Private Hire in our Back Room Bar, contact us on London.reception@hardrock.com

Hard Rock Cafe Piccadilly Circus, 225 – 229 Piccadilly, London W1J 9HR.

Book tickets here.

Standard Tickets

£62 per person, includes entry, a reserved seat, 2 Budweiser beers and 3 food items from the below Big Game Menu.

VIP Big Game Experience

£99 per person. Includes entry, a reserved seat in premium viewing VIP area, Big Game welcome cocktail on arrival, 2 Budweiser beers, 4 items from the Big Game Menu and a Goody Bag.

Ask us about Exclusive Private Hire in our Legends Room by contacting piccadilly_circus_social@hardrock.com.

The Big Game Menu includes, Nachos, Signature Wings, Boneless Wings, All-American Sliders, Fried Chicken Sliders, Onion Ring Tower, Jumbo Soft Pretzel, Loaded Tater Tots.

Ends

Editors notes

The Original Cafe:

HARD ROCK CAFE LONDON EST. JUNE 14, 1971 Discover the place known for its authentic dining and world class entertainment when you visit the original cafe. Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe London is the founding cafe that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe London by Eric Clapton.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honoured as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honoured as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industries. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.